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Home My WebLink AboutVI (C) Discussion/Action re: Request to Change the Name of a Portion of Clarke Road to West Oaks Mall Boulevard AGENDA 8-06-96 Item VI C "CENTER OF GOOD LIVING-PRIDE OF WEST ORANGE" MAYOR• COMMISSIONER OCOee S.SCOTT VANDERGRIFT art, ' • COMMISSIONERS � w RUSTY JOHNSON a CITY OF OCOEE SCOTT ANDERSON Co /` C 150 N.LAKESHORE DRIVE SCOTT A.GLASS OCOEE,FLORIDA 34761-2258 JIM GLEASON yrs �VVJ (407)656-2322 CITY MANAGER Of GOO ELLIS SHAPIRO MEMORANDUM TO: The Honorable Mayor and Board of City Commissioners FROM: Ellis Shapiro, City Manager DATE: July 30,1996 RE: RENAMING OF CLARKE ROAD Several months ago General Growth Properties, Inc., the developers of West Oaks Mall sent the attached letter to me requesting that Clarke Road between State Road 50 and White Road have its name changed to West Oaks Boulevard. As a result of this request, I asked for comments from the pertinent staff members as to whether they felt this was a good idea. Attached are their comments. Under the circumstances, it is our recommendation that this request be denied. Respectfully Submitted, ES:fdg Attachments GENERAL GROWTH PROPERTIES, INC. April 9, 1996 Mr. Ellis Shapiro CITY OF OCOEE 150 N. Lakeshore Drive Ocoee, Florida 34761 RE: Renaming Clarke Road Dear Ellis: With the West Oaks Mall's grand opening only a few months away, we respectfully request that the City of Ocoee consider renaming a short portion of Clarke Road to "West Oaks Boulevard." As developers of the mall, our specific interest lies in the existing Clarke Road section between S.R. 50 and White Road. General Growth Properties, Inc. is currently adding two (2) fully signalized intersections as well as deceleration and left turn lanes at all entrys to the mall within that area. In addition, we are upgrading the intersections of S.R. 50/Clarke Road and Clarke Rd/White Rd. We are adding substantial new landscaping and irrigation to the medians there. As you know, longer term plans call for this road section to be expanded to six lanes by the mall owners in its later phase. West Oaks Mall is a regional project by definition and is expected to draw its customer base from as far away as 20 miles. In the early years, particularly while the mall is becoming established, we expect to be visited by many new customers daily. For the project to be fully successful, we must make it as convenient as possible for those customers to easily find us and to continue to return regularly. We have met with success in other projects in establishing a name recognition which retailers, developers, and even the local community identified as synonimous with a certain area. Our North Point Mall in Alpharetta, GA is such an example. Although we invented the "North Point" name, it was then picked up by other businesses and developers in the surrounding area. The city then renamed the adjacent road to "North Point Parkway". From an advertising and a customer recognition standpoint, the benefit has been that any mention of the words "North Point" is immediately understood to include the entire area surrounding the North Point Mall. Any business that advertises that name benefits others located within the same area. We see many parallels today in the West Oaks Mall situation. Although there are no other occupants today in that portion of Clarke Road under discussion, the vast majority are planned to be other commercial businesses in the coming years. We believe most will eagerly adopt the "West Oaks" branding, particularly if those businesses are also then located on West Oaks Boulevard. This proposed name change would provide key overhead signing at the S.R. 50/Clarke Road intersection. Since the mall itself has limited frontage on S.R. 50, this is an important benefit to us for drivers exiting the East-West Expressway and for those drivers eastbound on S.R. 50. 3500 Securities Centre, Suite 529 3500 Piedmont Road N.E. Atlanta, GA 30305 404/239-8400 FAX: 404/239-9832 For all the above reasons we recommend the city consider our suggestion to rename at least a portion of Clarke Road after the mall project to help generate a regional connotation. I would be happy to discuss this in greater detail with city staff and with the city commission at the appropriate time. Thank you for your consideration. Sincerely, of\VU'm Grant 67/Za-47t-------- JG/bh MEMO To: Ellis Shapiro, City Manager c_ From: Robert E. Mark, Chief of Police Subject: West Oaks Mall - Clarke Rd. Name Change Date: April 12, 1996 I feel that renaming the section of Clarke Rd. from S.R. 50 to White Rd. would cause confusion. This potential confusion would involve the 911 system, response to calls by emergency personnel and confusion among citizens and travelers. These are just a few of my concerns. Other concerns include changing the street signs, redrawing maps(name changes) and confusion at the Ocoee exit on the East-West Expressway ramp. In summation, I recommend that the name change not be approved. ' 7 • CITY OF OCOEE OFFICE OF THE CITY MANAGER 15O N. LAKESHORE DRIVE OCOEE. FL 34761 a '1 1/1/45.1e: _ r.-: 256 . 10/f6,1.O� (��ti • ..,__?._-.i- _ ` 72112 SNI/24 "gpri.„,,z, . .._ ._._._ . _. L _. FUf7 , L 1- . _ ...._ ._ . _ ' . _.: 5 6 , l . ,. fG� __C0Z7 • ,... . . ._ .. Biu. _ _ 6-275e.4.,c,:,.. 1 ,<Ie.#1<_, 1)17 "212/-f-_,,(ct-Trott , , , i . r t i // ..• ' 1. i • / - J i-s /- •, - Q L •� - C .� iLit,......A..A.. f_a.,i_ 16/.4-644/-4-- xl-ge,,,e4,--"--- . C 0 LA), - c 0 4 a/L-C `7 0 2 j-i...,,.Q -_ cars CITY OF OCOEE OFFICE OF THE CITY MANAGER 150 N. LAKESHORE DRIVE OCOEE. FL 34761 ..),t6,4.1 ea,z-i jorie ,es/ teximd,A, oe6F-u6pKi oione,,4 5,&<zzicA,4c7a<-,p - Jr, i„.jz,i,„ ,((,(11(10 • #(5? ( ,(,Y, c ( ) /um on/Gy AleArr 6okrE 7 t5/LVE,- c5 _ /€, ')Y4J4Y. ell /etc 9As No /°/&6G&M 5 GJ/ lt/ TMs 7,7E4 .r 6 onl `T 0 7'46 o 771&/A- rb. $(6(.6' AS O co ronJ /5 Ai r7iiJ6 ! NciMG Lo ot5 "7°R rcict c ‘D(1LE-G2&/A C s 6n!s PO/A177AIG TSE 2 7,t C7,J Ta 71/6 44I46L s!A)G E /73 /4 "%,E6/0114L `i Orr? cTiowl. MEMORANDUM DATE: April 12, 1996 TO: Ellis Shapiro, City Manager FROM: James W. Shira, P.E. City Engineer/Utilities irector SUBJECT: West Oaks Mall - Clarke Rd. Name Change I don't think that renaming the section of Clarke Rd. from S.R. 50 to White Rd. is a good idea. First, there will be potential confusion for motorists looking for West Oaks Blvd. when coming from the north. There will be no such road intersecting Silver Star Road, A.D. Mims Road or Clarcona-Ocoee Road. If the signs on the East-West Expressway are changed to notify drivers of a West Oaks Blvd. exit, then there will be no indication that any of Clarke Road exists further north. This will present a problem for travelers who are looking for something on Clarke Rd. other than the mall. Altamonte Mall and Fashion Square Mall both seem to be doing fine without having either S.R. 436 or S.R. 50 renamed. As a general rule, I object to changing the name of a continuous street anywhere along its length, particularly when the total length is relatively short as is the case with Clarke Rd. OCOEE FIRE DEPAR TMEN T 125 N. BLUFORD AVENUE - OCOEE, FLORIDA 34761-2216 Ron Strosnider Business 656-7796 Fire Chief EMERGENCY 911 MEMORANDUM TO: Ellis Shapiro, City Manager FROM: Ron Strosnider, Fire ChiefDS DATE: April 15, 1996 RE: RENAMING CLARKE ROAD (MEMO DATED 4/9/96) The West Oaks Mall project is great, however, renaming a short portion of Clark Road to West Oaks Blvd. will, in my opinion, create problems. This type of situation already exists with Wurst Road/A.D. Mims, Orlando Ave./White Road, and several other streets throughout the City. When a road has several different names, it has generated confusion for fire/rescue, police, mappers, etc. As you may recall, there was the problem of naming Clark Road in the first place. I do not recommend a name change occur to any portion of Clark Road. RDS/bjs