HomeMy WebLinkAboutVII(I) Discussion/ Action Re: Coordinated Signage Program - West Oaks Activity Center Agenda 10-7-97
Item VII I
"CENTER OF GOOD LIVING-PRIDE OF WEST ORANGE" MAYOR•COMMISSIONER
• S. SCOTT VANDERGRIFT
Ocoee COMMISSIONERS
O
'7 CITY OF OCOEE DANNYHOWELL
4inr ).**
R�'� - 150 N.LAKESHORE DRIVE SCOTT ANDERSON
SCOTv •��� OCOEE, J.FLORIDA 34761-2258 NANCY J. GLASS
O PARKER
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y�F CITY Op Goo ` MAGER
ELLIS HAPIRO
STAFF REPORT
DATE: September 30, 1997
TO: The Honorable Mayor and City Commissioners
FROM: Russ Wagner, AICP
Director of Planning
SUBJECT: Coordinated Signage Program
West Oaks Activity Center
ISSUE:
Should the Mayor and City Commissioners formally adopt a Coordinated Sign
Identification System Program for the West Oaks Activity Center?
BACKGROUND:
Earlier in the year, the Mayor and City Commissioners adopted an amendment to the
Land Development Code (Section 8-11) pertaining to signage in Activity Centers. This
provision states that:
Signage on individual parcels located within an Activity
Center may be restricted as to size, height, location and
number, consistent with a coordinated identification system
program established for the area. It is the intent of this
Section to promote higher quality signage standards within
Activity Center Areas than those typically permitted under the
Standard Provisions of the Ocoee Land Development Code.
As part of the approval process for the West Oaks Mall PUD, a coordinated signage
program was adopted for both the mall buildings as well as the outparcels. Since the
Mall is contained within the West Oaks Mall Activity Center, (as specified within the
Ocoee Comprehensive Plan), it is desirable to promote consistency within this area to
ensure that all prospective developments are treated the same.
The Honorable Mayor and City Commissioners
September 30, 1997
DISCUSSION:
The Planning Department is presently processing two projects located within the West
Oaks Activity Center area; that is, lands generally situated within '/4 mile of the Clarke
Road/State Road 50 intersection. In order to ensure that all signage follows a similar
pattern, staff believes that the West Oaks Mall signage standards should be formalized
by the City Commission. This approach guarantees that the staff has specific guidelines
to follow when negotiating project criteria with prospective developers. It also
guarantees that all developments in the area will be held to consistent standards so that
no project has any signage advantage over another.
The attached excerpts from the West Oaks Mall Sign Criteria Manual (as adopted by the
City Commission) as well as the approved plan for the Lot 12 outparcel, outline the
criteria which are planned to be utilized for the review of any future projects situated
within the West Oaks Activity Center. This area includes properties on both sides of
Clarke Road and State Road 50 within %4 mile of that intersection as well as the Lake
Lotta Center PUD property.
STAFF RECOMMENDATION:
Staff respectfully recommends that the Mayor and City Commissioners adopt the
attached West Oaks Mall Sign Criteria as the established Coordinated Signage
Identification System Program for the West Oaks Activity Center in accordance with the
provisions of Section 8-1 of the Ocoee Land Development Code.
RBW/csa
Attachment
C:\ALL_DATA\CAPDFILE\Staff Reports\CC SR\SR97034.doc
2
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SIGN DETAIL
•
LOT I2
5/30/95
Standards for Outparcel Development
On the West Oaks Mall Property
I. SITE DEVELOPMENT STANDARDS
A. Maximum Outparcel Buildina Height. The maximum outparcel building height
shall be for a one (1) story building a maximum not to exceed thirty (30) feet above the crown
of the adjacent public road, and for two (2) story buildings not to exceed forty-five (45) feet
above the crown of the public road.
B., Setbacks. Buildings shall comply with the setback and landscape buffer
requirements shown on the exhibits to City Ordinance 95-02, the Lake Lotta Mall PUD and
Preliminary Subdivision Plan, Project No. 94-011.
C. Landscape Requirements. Outparcel development sites shall comply with the
City of Ocoee's landscaping requirements for the number, type, size and quality of both trees
and ground cover. Any area not devoted to paved parking or water retention must be
landscaped and irrigated in accordance with the minimum standards set by the City. All
landscaped areas shall be protected from vehicular encroachment by a continuous curb and
gutter.
D. Pedestrian Access. The Owner/Developer of an outparcel site should be
conscious of providing an open space network of pedestrian walkways, open areas, and
buffers throughout the site.
E. Walls and Fences. No wall,fence or screen enclosure shall be constructed within
any landscape buffer along a property line with a height of more than six (6) feet above the
ground level of adjoining property, and no hedge or shrubbery shall be permitted with a height
of more than eight (8) feet. All proposed fences, walls, and screens shall be constructed of
materials and utilize colors that are compatible with the principle structure on the site. There
shall be no wooden fences or walls permitted.
•
F. Parking. Each parcel must provide sufficient parking on-site to meet the City of
Ocoee's zoning code requirements in accordance with its use.
II. USE RESTRICTIONS
A. Accessory Buildings. No accessory buildings shall be permitted on the outparcel
development sites, except that a drive-in teller or drive-up window and associated menu
boards, etc. shall not be considered as accessory buildings so long as they are integrated with
the principle building. Garbage and trash dumpsters may be kept in freestanding locations, but
must be completely screened from view by a combination of fences, walls, screens and
landscaping and shall be submitted as part of and shall be subject to site plan review. There
shall be no freestanding "kiosk" type buildings or small light structures permitted in the parking
areas or service areas outside of the main buildings.
B. Service and Delivery. All service and deliveries to any building shall be to the
(<= rear of the building where physically possible. There shall be no outside display or storage of
materials; products or goods. No truck or commercial vehicle of any kind shall be permitted to
be parked on the property for a period of more than four(4) hours between 9 a.m. and 9 p.m.
unless said vehicles are temporarily present and necessary and incident to the business on the
property.
C. Limitation on Recreational Vehicles. No recreational vehicle of any kind shall be
parked overnight and no boats, boat trailers or trailers of any kind, or campers or mobile
homes shall be permitted to park overnight on or near the property at any time unless kept
inside a screened enclosure. No vehicles shall be used as a domicile or residence, either
permanent or temporary.
D. Screening of Service and Mechanical Equipment. All garbage and trash
containers or compactors, oil tanks, bottled gas tanks and irrigation system pumps must be
underground or placed in walled-in areas or landscaped screened areas. All air-conditioning
units, mechanical equipment, etc., whether roof mounted or at grade shall be shielded and
hidden so that they shall not be visible from a point six (6) feet above the ground from any
abutting public or private right-of-way and/or property line. Wood may not be used as a
screening material.
/ HI SIGNS
A. Except where these regulations are more restrictive, all signs must conform to the
City of Ocoee zoning code.
B. Notwithstanding anything to the contrary in the City's Code:
(i) There shall be no more than one freestanding sign on each outparcel
development site, facing the public road or facing the ring road/access road or
interior of the site. Freestanding signs are to be ground signs with a maximum
height of six (6) feet above surrounding grade and maximum area of thirty-two
(32) sq. ft. Materials used for freestanding signs must be compatible with
materials used in the building and integrated with the landscaping.
(ii) Each outparcel development site shall also be entitled to not more than
two (2) wall signs, one facing the public road which shall not exceed one and
one-half(1'/2) sq. ft. of sign area per building front foot of the individual business,
subject to the following for businesses under 10,000 sq. ft.:
1. No sign shall be larger than thirty-six (36) sq. ft. in area measured from a
line enclosing the outside edge of the individual letter.
2. Maximum length is 12'0" and maximum height is 3'0".
(iii) Advertising, flashing lights, audible signs or rooftop signs are not
permitted. .
2
(iv) There shall be no advertising Rags,:pennants, streamers arthe like
displayed on any building or on the property, excpt"fcrgrand opening or spedal.
promotional displays which shall be limited,to no more_than fourteen(14) days.
C. Traffic Oirectiona1 Skins: Parcel Cwner/Develapershall be permitted to install
frees ending sign(s) designed and located solely for the purpose of relieving:trasfid congestion
and promoting the safe flow of traffic. Such signs may contain business logos. The overall
size of such signs may not exceed six (6) sq. ft of face area and are strictly subject to City of
Ocoee approval.
iV. ARCHITECTURAL COMPAT18IC1TY'
A. The following archhitecdrual compatibility standards are not intended to require any
particular architectural style, design, ctlor or material on autparcel buildings, but are intended
to establish an overall goal of visual harmony and compatibility between the mall and the
ouparcel buildings and between the ouparcel buildings themselves.
() Architectural design of the buildings on outparcel sites shall be
architecturally compatible with one another. Superior design and quality
materials are required an all four sides of the building.
(ii) Architectural design of all buildings art autparcel sites shall be
architecturally compatible with the regional mall.
(iii) The buildings on the cutparceis shall be designed using the materials
which are architecturally compatible with the mall's materials.
•
(iv) Color compatibility between the mall and the eutnarcel buildings shall
be maintained.
(v) The facade of ail outcar l buildings faring the public road, the mail
entrance roads, and the mail ring road shall be designed so as to minimize
service functions in these areas. Outside storage is specifically prc^ibited.
(vi) All mechanic l andfcr eieiical units, roof ter cr ground mounted, will
be sc.-eened with the same material used an the building acde.
PERIPHERAL LAND
MINIMUM STANDARDS
HOMART DEVELOPMENT CO.
XEROX CENTRE/SUITE 3100
55 W. MONROE ST.
CHICAGO, ILLINOIS 60603
DEVELOPMENT SERVICES DEPARTMENT
•
J. SIGNAGE
The following criteria shall apply to all exterior signs or logos placed or installed
on the buildings or improvements thereon. Where these criteria shall be more
stringent or restrictive than the applicable ordinances controlling a particular
locale, then this criteria shall be controlling. Where this criteria shall be less
stringent or restrictive than the applicable ordinances or a particular locale, or
REA, then the latter shall be controlling. The location of all building and
freestanding signage must be shown on the site plan.
1. Freestanding
a. All freestanding signs shall be of a monument type in a planter
setting, uniform in design and setback. Pylon signs are not
permitted.
b. A planter area of 5 square feet for each 6 square feet of sign area •
including both sides shall be required at the base of the sign.
Landscaping and planter shall not be measured as a part of the
sign for the purpose of meeting horizontal and vertical size
requirements.
c. Only one freestanding sign shall be allowed per parcel. Said sign
may be double faced. The display area shall not exceed 32 square
feet per face.
d. All signs shall be of permanent construction and shall be subject to
the provisions of the building code of the locale in which it is
located.
e. Signs may be internally illuminated or back lighted. Illumination
shall be turned off within one hour of closing.
f. The vertical dimensions of the sign display area shall be no greater
than 4 feet, and the top of said sign shall be no higher than 6 feet
from grade level. (See illustration)
g. The horizontal dimensions of the sign display area shall be. no
greater than 8 feet.
8'-0' MAX.
DEVELOPMENT
71
A ,
XYZ 4'-0' MAX.
GRADE- BASE OR PLANTER 2'-0' MAX.
4/
TYPICAL MONUMENT SIGN
MINIMUM STANDARDS/PERIPHERAL LAND DEVELOPMENT III-20
HOMART DEVELOPMENT CO.,REVISED DECEMBER. 1990
•
h. Such sign shall contain only the name or trademark of the
business, building or building-complex which it identifies and shall
not contain change panels, advertising or names of individual
tenants.
i. For multiple user facilities such as strip shopping centers or office
buildings, site ID signage acquires additional variables that must be
considered. Conceptual designs for signs serving these types of
facilities must be submitted to Homart, to allow ample time .for
revisions and submittal.
j. Theatre pylon signs are additionally subject to provisions of. the
Department Store Restrictions, and in addition, each case must be
judged individually. While Homart reserves the right to impose
more restrictions, the following basic rules shall be followed when
designing a theatre pylon sign for Homart's approval:
1. One copy strip per auditorium.
2. Maximum dimension per copy strip; 12" high, 14'-0" wide,
including auditorium designation (number or letter).
3. Name of theatre at top of pylon sign may be allowed along
with the name of the shopping center; maximum letter
height: 12".
4. This criteria permits a maximum overall height of 20'-0" for
theatre pylons.
Again, it is re-emphasized that: the Department Store Restrictions
may impose greater restrictions than those previously listed.
2. Wall Signs
a. Wall signs shall identify the individual business, building or building,
complex by name or trademark only.
b. The total allowable area of such wall signs shall be computed by
the following formula: 11/2 square feet of sign area per building front
foot of the individual business, subject to the following limitations:
1. No such sign shall be larger than 36 square feet in area,
measured from a line enclosing the outside edge of the.
individual letters.
2. Maximum length 12'-0" and maximum height is 3'-0". '
Extensions of length only may be considered for established
business names of such length that make the 12' to 3' ratio
impractical.
MINIMUM STANDARDS/PERIPHERAL LAND DEVELOPMENT III-21
HOMART DEVELOPMENT CO.,REVISED DECEMBER, 1990
3. One wall sign per wall on any two walls will be allowed for
buildings of single occupancy. One wall sign per occupant
will be allowed for buildings of multiple occupancy.
4. Signage to be of individually illuminated three-dimensional
letters mounted directly to the building with all wires,
conduits and transformers concealed. Exposed raceways
are not permitted. Sign boxes will be permitted only if
judged harmonious with the building by Homart's Design
Committee, and only with opaque backgrounds. Illumination
is to be confined to sign letters and logos only. Exposed
neon letters will be allowed if appropriate to the style of the
building.
5. Wall signage for theatres is subject to special requirements
imposed by the Department Store Restrictions. Wall signs
for theatres shall have the theatre name and show marquee
integrated into one structure. Following are basic rules
which may be implemented as a starting point in the design
process:
a. One copy strip per auditorium.
b. Maximum dimension per copy strip; 12" high; 12'
wide including auditorium designation.
c. Maximum letter height of theatre name; 12".
• The sign marquees shall be so designed and scaled as to be
compatible with the architecture of the building. This type of
signage is also subject to esthetic judgment by Homart and
to the Department Store Restrictions.
3. Traffic Directional Signs
Parcel Developer shall be permitted to install signs designed and located
solely for the purpose of relieving traffic congestion and promoting the
safe flow of traffic. Such signs may contain business logos. The overall
size of such signs may not exceed six square feet of face area and are
strictly subject to Homart approval.
4. Prohibited Signs
a. No flashing, moving, audible signs, or rooftop signs permitted.
b. No freestanding pylon signs allowed, except traffic and directional
signs.
MINIMUM STANDARDS/PERIPHERAL LAND DEVELOPMENT III-22
HOMART DEVELOPMENT CO.,REVISED DECEMBER, 1990
5. Criteria for Temporary Signs
t7 • a. Sign must meet with applicable governing codes, standards,
regulations and the Department Store Restrictions. For some
parcels temporary signage may not be allowed under any
circumstances. Homart reserves the right to accept or reject any
sign proposals it deems unsuitable and incompatible with the
image of the development.
b. Total height from grade will not exceed 6'-0" and maximum
horizontal dimension will not exceed 8'-0".
c. Sign will be two sided only with each face parallel and opposite the
other.
d. Reflective surfaces, letters, trim, buttons, etc., are not allowed.
e. Sign must be maintained at regular and necessary times and shall
not be allowed to fall into disrepair. Painted surfaces shall be
repainted annually, or as required.
f. Location of sign will not infringe on visibility or present a hazard to
vehicular or pedestrian traffic, infringe on mall view corridors,
adjacent parcels, setbacks, and non-building areas.
g. Sign, if accepted, will be for one year periods only with time
beginning at completion of erection, or until the business opens to
the public. Erection time not to exceed two weeks.
• h. Sign is not to be moving, flashing action, or audible type.
Sturdy, durable, non-corrosive materials and construction
appropriate to exterior exposure are to be used. Treated wood is
acceptable..
j. Drawing(s).,of sign construction and location are to be submitted to
Homart for review before installation.
• K. CONSTRUCTION
1. A schedule of construction and project events is required to be filed with •
Homart (in writing) seven (7) working days in advance of construction
start so that field personnel may be notified.
MINIMUM STANDARDS/PERIPHERAL LAND DEVELOPMENT 111-23
HOMART DEVELOPMENT CO..REVISED DECEMBER, 1990