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Home My WebLink AboutItem 04. Approval of New Appointment to the Citizen Advisory Council for Ocoee Police Department City of Ocoee ▪ 1 N. Bluford Avenue ▪ Ocoee, Florida 34761 Phone: (407) 905-3100 ▪ www.ocoee.org STAFF REPORT Meeting Date: February 7, 2023 Item #: 4 Contact Name: Kathy Heard Department Director: Melanie Sibbitt Contact Number: Ext. 1023 City Manager: Robert Frank Subject: Approval of New Appointment to the Citizen Advisory Council for Ocoee Police Department (CACOPD). (City Clerk Sibbitt) Background Summary: Members of the Citizen Advisory Council for Ocoee Police Department (CACOPD) serve three-year terms. The Resolution creating the Board allows no more than nine (9) members. Currently, the board has eight (8) members. When possible, equal representation for all districts shall be maintained on all advisory boards, and the City Commission shall consider the demographic makeup of the board upon making their appointment. The graph below illustrates the current district makeup of the CACOPD. District Members District 1 3 District 2 1 District 3 1 District 4 3 One (1) application has been received by Robert Garay (District 4) who has shown an interest in being appointed to the CACOPD for a term ending January 2026. Issue: Should the Honorable Mayor and City Commissioners appoint Mr. Garay to serve a three-year term ending January 2026? Recommendations: Staff respectfully recommends that the Honorable Mayor and City Commissioners consider appointing Mr. Garay for a three-year term ending January 2026. Page 12 of 307 City of Ocoee ▪ 1 N. Bluford Avenue ▪ Ocoee, Florida 34761 Phone: (407) 905-3100 ▪ www.ocoee.org Attachments: 1. Application 2. Resume 3. Board List Financial Impacts: None Type of Item: Consent Page 13 of 307 Page 14 of 307 Page 15 of 307 Robert Garay robert.j.garay@gmail.com • 954-695-2021 • linkedin.com/in/robertgaray/ • Orlando, FL GLOBAL DIGITAL AND MARKETING EXECUTIVE Innovative professional with extensive experience and knowledge of media landscapes, driving efforts to deliver exceptional customer experience while achieving company milestones and targets. Adept at identifying and prioritizing brand needs to boost business growth while overseeing constant development of internal strategies according to new demands and trends. Vast leadership experience in managing cross-functional teams within fast-paced consumer-centric organizations. Strong abilities to pivot and remain agile to new marketing ideas. Great blend of strategic marketing and technology savvy. Passionate change agent and expert in user experience from digital perspective. Core competencies include: Strategy Development and Execution • Brand Development • Business Development • Project Management • Campaign Development • Campaign Management • Product Launches • Budget Management • Omnichannel Marketing • User Experience • Team Leadership • Stakeholder Management SELECT ACCOMPLISHMENTS • Completed six-year digital transformation project: created new brand and eCommerce platform, led user study to identify web experience needs and support persona development. Drove website design and development, and CRM integration. • Directed first ever demand and segmentation study to determine potential growth of internal audit profession in US and Canada – developed six key personas to aid in marketing segmentations and meet consumer in the marketing life cycle. • Develops highly persuasive messaging for targeted audiences that leave lasting impressions and grow engagement. EXPERIENCE The Institute of Internal Auditors, Lake Mary, FL 2016 – Present Vice President, Global Marketing (2021 – Present) Head department of 40 interdisciplinary team members. Own development and execution of product portfolio marketing strategy that integrates key business initiatives and product launches to emerging trends. • Developed global brand architecture and visual identity, to reposition profession and association, launching simultaneously across more than 100 global affiliates and 150 North American chapters. • Oversaw comprehensive $10M digital transformation to enhance audience understanding and customer experience, including creation of the first centralized data repository and new association management system. • Position the organization for future growth via enterprise strategic planning, guiding operational plans, and setting KPIs in direct collaboration with the Global and North American Boards, volunteers, and staff. • Enhanced market segmentation, improved lead generating campaigns, and increased conversion rates. • Improved Marketing Sophistication through web analytics, marketing automation, SMS marketing, & web personalization. • Contributed to membership growth by 7% in 2022 (in three months) through targeted segmentation. Senior Director, Marketing and Digital Experience (2021) Managing Director, Digital & Marketing strategy (2017 – 2021) Drove marketing operations and related activities to support achievement of sales, margin, acquisition, and retention goals. Oversaw creation of plans and campaigns based on program performance, industry trends, and competitor positioning. Designed and rolled out optimization strategies that maximized on email, paid search, SEO, and social media to boost traffic. • Coached, mentored, and developed 11-member marketing, digital, and business insights team. • Steered $6M capital expense project to rebuild IIA sites. • Conceptualized new personalization and content strategy for new IIA site. • Increased operating revenue 18% and net contribution 25% since 2015. Increased Membership 8%, Certifications 4%, Training 10%, Sponsor & Exhibit Sales 37%, Partnerships 50%. Launched SaaS OnDemand offering and grew it 122%. • Achieved $2 million and 12% growth in annual revenue for The Internal Audit Foundation. • Implemented optimized paid placements and retargeting efforts to increase reach, frequency, and personalization. • Enhanced email segmentation and marketing automation, increasing engagement by 50% and reducing opt-out by 75%. • Instituted streamlined search engine optimization approach to improve ranking and organic traffic by 32%. Page 16 of 307 Director, Digital Marketing & Business Insight (2016 – 2017) Partnered with marketing leadership to define global strategy and execute integrated marketing programs dedicated to brand improvement and revenue growth. Developed and implemented web optimization strategies to enhance digital channels and drive Internet traffic. Conducted on the job training to support professional development, close capability gaps, and boost performance. Created and delivered reports that provided insights to aid in executive level decision making. • Increased email acquisition by 5%, social followers by 12%, and revenue from online marketing campaigns by 5%. • Established quality web analytics and key performance metrics to support continuous marketing improvements. • Conducted first North American demand and segmentation study. Avid Technology, Burlington, MA 2015 – 2016 Web Marketing Project Manager Provided strategic leadership and support to team of web producers tasked with handling general maintenance updates and product launches/updates. Advised on advanced analytics to help teams understand user journey. • Restructured and redesigned avid.com website and led migration of all content/data to Sitecore (CMS). • Launched ProTools 12.1, Media Composer, Sibelius and other audio, video, post sound, and live sound products. • Served as project manager for web team during integration of ORAD (company acquisition). Hilton Worldwide, Orlando, FL 2014 – 2015 Regional Corporate Manager ECommerce Led design and execution of eCommerce strategies, programs, and services for portfolio of hotels geared towards boosting online revenue while remaining true to brand and overall corporate strategy. Conducted revenue analysis. • Grew online revenues by 23% and unique visitors by 40% within six months. SeaWorld Parks and Entertainment, Orlando, FL 2012 – 2014 Associate Manager Interactive Marketing Crafted impactful and memorable strategies and content to attract previous and potential customers. Connected website to major social networks, ensuring marketing message was consistent across all online and offline channels. • Increased SeaWorld Vacations by developing and releasing mini site and optimizing SEO. • Launched multiple micro-sites for park events such as Spooktacular, TurtleTrek, and Antarctica. • Grew email revenue by 22% and email acquisition for Source/Florida Resident by 16%. • Pioneered NEW SeaWorld Mobile site with Mobile Commerce. Nickelodeon Suites Resort 2009 – 2011 Digital Production Manager (2011 – 2012), E-Marketing Representative (2009 – 2011) Built and directed execution of marketing programs to support specific objectives across different channels and segments. Managed $1.5M budget. Developed business cases for marketing programs. Collaborated with creative teams, other internal stakeholders, and agencies and vendors. Owned management of social media. Rebranded hotel to independent status. • Increased reservation click-through rate by 17%, revenue by 19%, and unique visitors by 6%. EDUCATION Master of Business Administration - Nova Southeastern University Bachelor of Science: Psychology - University of Central Florida LICENSES AND CERTIFICATIONS Certificate in User Experience, Interaction Design Specialty (ID 1034743) • Nielsen Norman Group Credential GIVING BACK Nichols College, Center for Intelligent Process Automation, Advisory Board Member, 2022 – Present Best Buddies of Central Florida, Advisory Board Member, 2015 – 2019 TECHNICAL PROFICIENCIES Photoshop | Illustrator | InDesign | Dreamweaver | Content Management System (CMS) | Sitecore | EpiServer | WordPress | Silverpop | Marketo | Power BI | Microsoft CRM | Salesforce CRM | JIRA | Google Analytics | Adobe Analytics | Adobe Target | Adobe Social | Social Studio | MicroStrategy | Web Trends | Basecamp Page 17 of 307 CITIZEN ADVISORY COUNCIL FOR OCOEE POLICE DEPARTMENT Created by Res. #88-06 on 2/16/88 (Amend by Res. #91-09, 92-07, 96-20, 2003-19, 2006-006, 2010-006 & 2022-02) 3 Year Term (9 Member Board) Member District Email Term Expires 1. Cory Garone 3 Cory.garone@gmail.com January 2026 2. Warren Lewis 1 Walewis051515@gmail.com January 2026 3. Darryl Braunskill, Sr.4 Dbraunskill45@gmail.com January 2025 4.Annette Brown 2 Annettebrown.ocoee@yahoo.com January 2025 5. Gregory Meeks 1 Gmeeks74@gmail.com Gregory.meeks@24-7intouch.com January 2024 6. Patrick Holt 1 Patrick.andre.holt@outlook.com January 2024 7. Jim Moyer 4 Jimmoyer1956@gmail.com January 2025 8. Jason Mellen 4 Jasonmellen74@gmail.com January 2026 9. Vacant Commissioner Liaison Commissioner Brinson 407-905-3112 Lbrinson@ocoee.org Staff Liaison Saima Plasencia, Police Chief 407-554-7223 Splasencia@ocoee.org Blake Prince, Sergeant 407-554-7212 Bprince@ocoee.org Back-Up Staff Liaison (in the absence of Sgt. Prince) Natalia Ortiz, Officer 407-554-7204 Nortiz@ocoee.org Recording Clerk Yazmin Maldonado 407-554-7188 Ymaldonado@ocoee.org Page 18 of 307