HomeMy WebLinkAboutItem #11 Approval of Website Promotion Campaign - CGI Communications
AGENDA ITEM COVER SHEET
Contact Name:
Contact Number:
Joy P. Wright
407 -905-3100 x9-1530
Meeting Date: ~201 0
Item #
Reviewed By:
Department Director:
City Manager:
Subject: Web site Promotion-CGI Communications
Background Summary:
At the June 15 City Commission meeting a presentation was made regarding CGI Communications' offer to
produce and film a free online video that would promote and market the City of Ocoee. Before making a
decision on whether to approve the production of the online video, the City Commission requested that a copy
of the CGI Communications 3-year agreement be made available for review. The City Commission requested
the City Attorney review the agreement as well.
Issue:
Should the Mayor and Commissioners approve entering into the CGI Communications agreement to begin
production of the free online video that would be posted (as a link) on the city's web site?
Recommendations
Staff respectfully requests that the Mayor and City Commission approve entering into an agreement with CGI
Communications to begin production of an online promotional video.
Attachments:
CGI Communications Agreement
CGI Communications Sponsor Policy
National League of Cities endorsement letter
U.S. Conference of Mayors endorsement letter
Financial Impact:
None.
Type of Item: (please mark with an "x'j
Public Hearing
_ Ordinance First Reading
_ Ordinance Second Reading
Resolution
_ Commission Approval
Discussion & Direction
Original Document/Contract Attached for Execution by City Clerk
Original Document/Contract Held by Department for Execution
Reviewed by City Attorney
Reviewed by Finance Dept.
Reviewed by
For Clerk's Deot Use:
_ Consent Agenda
Public Hearing
_ Regular Agenda
N/A
N/A
N/A
Community Video TOllr Book Agreement
Name: Joy Wright
Title: Communications Manager
Address: 150 N. Lakeshore Drive
City, State, Zip: Ocoee, FL 34716
Phone: 407-905-3100 x91530
Email: jwriqht(ci)ci.ocoee.fI.LJs
Website: www.ocoee.orq
CGI Communications, Inc.
130 East Main Street, 8th Floor
Rochester, NY 14604
(800) 398-3029 phone
(866) 429-8611 fax
This agreement is between CGI Communications, Inc. and the City of Ocoee and shall remain in effect from the date it is signed by both
parties until the third anniversary of the date that the completed and approved Community Video Program is made available for viewing via a
link on the J!lW...~,Q!dH~J~&19 website homepage for viewer access. The term of this agreement shall automatically renew unless either party
gives 60 days written notice of termination or modification prior to expiration.
CGI Communications, Inc. and its eLocalLink division shall provide a Community Video Program as follows:
Website Welcome video from your Mayor or other civic leader and an Education, Quality of Life, and Real EstatelRelocation video (approx. 1
minute in duration)
Up to three additional videos to showcase various aspects of your community andlor organization (providing a total of seven 1 minute
community highlight videos)
Script writing and video content consultation
A videographer will come to your location to film videos
All aspects of video production and editing, from raw footage to final video including professional voiceovers and background music
Final draft of Community Video Program content subject to your approval
Patent-pending OneClick⢠Teclmology and encoding of all videos into multiple streaming digital formats to play on all computer systems,
browsers, and Internet connection speeds; recognized player formats include WindowsMedia@ and QuickTime@
Store and stream all videos on CGI's dedicated server
Business sponsors allowed on the perimeter of video panels
Duration of sponsor participation will be one year and eLocalLink is solely responsible for annual sponsorship fulfillment including all related
aspects of marketing, production, printing, and distribution
Viewer access of the Community Video Program from your website shall be facilitated by eLocalLink providing HTML source code for graphic
link to be prominently displayed on the www.ocoee.org website homepage as follows: "Coming Soon" graphic link designed to coordinate with
existing website color theme to be provided within 10 business days of execution of this agreement: "Video Tour Book" graphic link to be
provided to replace the "Corning Soon" link upon completion and approval of videos
eLocalLink will own copyrights of the master Community Video Program
Tile City of Ocoee will assume no cost or liability for this project
Program Add.On if signed and received by2/5/2010:
Encoding, hosting. and streaming of additional 5 minutes of video per month. Finished video content will be provided to CGI by the City of
Ocoee
The City of Ocoee shall provide the following:
A letter of introduction for the program on your organization's letterhead
Assist with the content and script for the Community Video Program
Agrees to give eLocalLink the right to use organization's name in connection with the preparation, production, and marketing of the program
set forth herein only
Agrees to display the "Coming Soon" graphic link prominently on the www,ocoee org website homepage within 10 business days of receipt of
HTML source code
Agrees to display the "Video Tour Book" link to be no less than 155 by 400 pixels prominently on the www ocoee org website homepage for
the term of this agreement
In the event contract signatory changes, the City of WWW ocoe.e...QIg agreement shall remain valid until the agreed upon expiration date
Provides eLocalLink exclusive streaming video rights for the program described herein only
We, the undersigned, understand the above information and have full authority to sign this agreement.
The City of Ocoee
CGI Communications, Inc.
Signature: ~~ R~
Signature:
Name (printed):
Name (printed): Nicole Rongo
Title:
Title: Marketing Manager
Date:
Date: 1/29/2010
-
-
.
'I
CGI Communications
130 E. Main St, 8th Floor
Rochester, NY 14604
COMMUNICATIONS, INC.
Community Movie Pro2ram Sponsorship Policv
It is the policy of e-LocaILink/CGI Communications not to solicit or otherwise provide sponsorship
opportunities to any business or organization that may be perceived as offensive or partisan. These types
of establishments include, but are not limited to, adult bookstores/entertainment, pawnshops, and
tattoo/piercing parlors. CGI will also not solicit any political parties and/or organizations.
Additionally, the participating community may advise e-LocaILink/CGI of specific businesses to be
disallowed as sponsors. The participating community must advise e-LocaILink/CGI of this information in
writing PRIOR to the beginning of the sponsorship solicitation campaign.
As a privately owned company, independent of the participating community, e-LocaILink/CGI can
eliminate from consideration those companies and organizations it deems inappropriate. The participating
community is not responsible for actions taken by eLocalLink/CGI in eliminating from consideration
those businesses and organizations eLocalLink/CGI has deemed inappropriate.
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THE UNITED STATES CONFERENCE OF MAYORS
1620 EYE STREET, NORTHWEST
WASHINGTON. [),C. 20006
TELEPHONE (202) 29.3.7,330
FAX (202) 293-2352
URL: www.LJSmaYUfs.l1rg
Dear Mayor:
In 2005, the United States Conference of Mayors (USCM) partnered with CGI
Communications, Inc., the cutting-edge leader in Intemet video marketing. We have
recently decided to extend our partnership through 2020, as CGI's constantly-
evolving, truly innovative new products are allowing our Mayors and their cities to
communicate with the world like never before.
Our members can take advantage of FREE Video Streaming technologies that can
help in attracting new economic development, providing relocation information, and
so much more! CGI works to tailor each of their unique no-cost programs to your
community, whether you're looking for testimonials from local business owners
explaining the benefits of relocating to your city, highlighting unique cultural
attractions, exceptional schools, or are trying to find innovative new ways to
communicate with constituents. The possibilities are endless.
CGI has already created videos for more than I, I 00 communities, gameling
ovcrwhelmingly positive praise in the process. In addition, because of CGf's alliance
with Google, the Intemet's dominant search engine, your videos will receive
prominent placement in the Google Video Library, making your official web site the
premier destination for community infonnation.
And the best part is it's FREE. You can take advantage ofCGI's patent-pending
technologies, without the nccd to use city funds, CGI has remained at the forefront
of high-tech development, ensuring that our Mayors will enjoy access to an ever-
changing array of innovative products. I cncourage you to learn more about this
powerflll opportunity, and the many benefits it can have for your community. Please
contact CGI Communications, Inc. today, at (800) 398-3029 x777. You may also
contact Jim W cl flcy, the Dircctor of Information Systems at the United States
Conference of Mayors at (202) 861-6796 or iwelfley((V,usmayors.org.
Sincerely,
r- ~~~
Tom Cochran
Executive Director