HomeMy WebLinkAboutItem #21 Adopt a Formal Name for the New Community Center Complex and the Language for the Building's Dedication Plaquelk4SO%/�
0 C 0( -
fIorida
AGENDA ITEM COVER SHEET
Meeting Date: September 17, 2013
Item # 3 �
Reviewed By:
Contact Name: Al Butler, Director of Department Director:
Support Services ;
Contact Number: 407 - 905 -3100, ext. 1543 City Manager: ^:
Subject: Adopt a formal name for the new Community Center Complex and the language for the
building's dedication plaque.
Background Summary:
The new Community Center is nearing completion. Two items need to be settled in order for the
marketing program to be developed. First, we need a naming system for the new building and the
collection of facilities we want to market under a shared name. Second, we need to notify the Contractor
of the language to use for the 18 "x24" bronze dedication plaque, which goes in the interior entrance to
the new building. These items are related in that the plaque would include the facility name.
Facility Names
The City Commission recently awarded the contract to develop a strong online and print marketing
program for the new facility to Beat Creative Marketing & Promotions. They recommended the name
"Ocoee Lakeshore Center' to be used as the general label for the Community Center and surrounding
facilities, which include:
• Community Center Banquet Hall
• Community Center Meeting Room
• Community Center Plaza
• Withers- Maguire House (Building)
• Withers- Maguire House Lawn
• Gazebo
• Grape Arbor
• Lawn area between Community Center and the Withers- Maguire House driveway
• Bill Breeze Park (lawn area from Community Center to Lakeshore Drive)
• Lakeshore Park (picnic and boating area east of Lakeshore Drive; includes picnic pavilions that
can be individually rented)
These components and facilities may be rented in various combinations, which is the reason for their
collective marketing and rental. There is also the consideration that some uses may not be compatible,
such as avoiding two weddings at the same time in a close area. Grouping these facilities together
under a single marketing program and rental process will allow staff to identify and manage potentially
1
incompatible combinations while also offering package rentals for some event types. For example, the
lawn around the Withers- Maguire House is frequently used for wedding announcement and senior
picture photography and can be rented alone for such a purpose, but we would not want to have one
event outside on the lawn and another inside the House.
Formal names may potentially be associated with each component individually. For example, the
Community Center may be referenced using a single name, or each of the three components may be
assigned a different name, such as the "Smith Banquet Hall" or the "Jones Plaza," although it may be
preferable to use a single name for the entire facility followed by the name of the facility component.
Website development has already begun in order to have the marketing program in place by the time the
facility is finished. As part of that effort, staff has secured the following eight generic website domain
names in order to preclude their registration by other parties:
• www.ocoeelakeshorecenter.com /.net /.info /.org
• www.ocoeeeventcenter.com /.info /.org
• www.ocoeelakeshoreevent.com
The final website will be integrated into the city's new CivicPlus platform, so the reserved names will all
point to that website when it is ready. In the meantime, they will serve to support a standalone marketing
program. Additional website domain names may need to be registered by the city depending on the
naming approach and designations adopted by the City Commission.
Dedication Plaque
The dedication plaque typically includes the names of the governing body's members and other officials
associated with the project. The names of the architect and contractor are also frequently included.
Issues:
Should the City Commission adopt the name "Ocoee Lakeshore Center" or some other comprehensive
identifier for the collection of City -owned facilities that will be available for rent within the City Hall
Campus? Should the City Commission adopt the general form and content of the proposed bronze
dedication plaque?
Recommendations
The Support Services Department recommends that the City Commission authorize the City Manager to
work with the marketing consultant to proceed on the basis of the proposed naming concept for the
facility that will be used in marketing and rental arrangements. Under this concept, a single name will be
adopted for the entire group of rental facilities, with separate names being developed for individual
components. The proposed comprehensive name is "Ocoee Lakeshore Center," although this name
could be limited to the new building, if that approach is preferred by the City Commission. Other
potential names for the group of facilities or the Community Center building alone include:
1. Lakeside Event Center
2. Ocoee Event Center
3. Ocoee Lakeside Event Center
4. Lakeshore Event Center
5. Lakeshore Community Center
6. Ocoee Lakeshore Plaza
7. Events Center at Lakeshore
The Department additionally recommends that the City Commission adopt the general form and content
of the dedication plaque shown below:
2
18 "
N
Attachments:
None.
Financial Impact:
None.
Type of Item: (please mark with an 'Y)
Public Hearing
Ordinance First Reading
Ordinance Second Reading
_ Resolution
X Commission Approval
Discussion & Direction
For Clerk's Dept Use:
Consent Agenda
Public Hearing
Regular Agenda
Original Document/Contract Attached for Execution by City Clerk
Original Document/Contract Held by Department for Execution
Reviewed by City Attorney N/A
Reviewed by Finance Dept. N/A
Reviewed by ( ) N/A