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HomeMy WebLinkAboutItem #12 b. Economic Development and Master Planning Program - Award of Contract to Randolph Bracey for Economic Development Consulting not to Exceed $20,000 141 1 1 &Olr florid° AGENDA ITEM COVER SHEET Meeting Date: February 17, 2015 Item# �a Reviewed By: Contact Name: Craig Shadrix, ACM Department Director: 4 , Contact Number: City Manager: Subject: Economic Development and Master Planning Program — Authorization to proceed with hiring Randolph Consulting for Economic Development Consulting not to exceed $20,000 Background Summary: In support of the City Commission's Economic Development and Master Planning Program, during the February 3 commission meeting, the City Commission by consensus directed the City Manager to move forward with contracting with Randolph Consulting as an economic development strategist/consultant. The City's efforts to re- develop downtown along with creating a high wage employment corridor along the State Road 429 corridor include needs for being positioned to interact with companies and businesses willing to potentially relocate to Ocoee. Mr. Bracy has already proven to be skilled in interaction with the business community and has facilitated several meetings with City staff and well -known companies in the employment center and re- development arena. The attached proposal provides for a monthly retainer of $1667 and a work commitment of 30 hours /month. The annual cost is approximately $20,000, and as part of the City's economic development and master planning program, it is recommended that the City Commission authorize this work to be allocated from the budgeted 2014/2015 contingency funding set aside for such purpose. Issue: Should the Honorable Mayor and City Commissioners authorize hiring of Randolph consulting for a fee not to exceed $20,000 for economic development consulting? Recommendations Staff recommends that the Mayor and City Commissioners authorize execution of a contract under the terms of the attached proposal for Randolph Consulting with funds designated from the 2014/2015 contingency account. Attachments: Bracy Consulting Proposal Financial Impact: Funds were set aside in a contingency account during the 2014/2015 budget process that is adequate for funding this effort. Type of Item: (please mark with an x') Public Hearing For Clerk's Dept Use: Ordinance First Reading Consent Agenda Ordinance Second Reading Public Hearing Resolution Regular Agenda X Commission Approval X Discussion & Direction Original Document/Contract Attached for Execution by City Clerk Original Document/Contract Held by Department for Execution Reviewed by City Attorney ' N/A Reviewed by Finance Dept. v // 3 N/A Reviewed by () N/A 2 6 4 wp,,,......; pr „:::::,, • - -.\\ 0401 , . i ; ,„, - ' :-' g ,:-- ' - ,. ' ,. ,o. 0,....., pROPOSAL i N:, ,..,,,,,,,,,..4... Ra COMPANY PROFILE Randolph Consulting is a Business Development and Government consulting firm with proven expertise in Government relations and Growth Development Planning. Our portfolio of services also encompasses marketing, branding and Expansion planning. A dedication to practical solutions is central to Randolph Consulting's client service approach. Clients value our ability to understand and satisfy the needs of all project stakeholders — including government agencies, local authorities, project owners and the community. Randolph Consulting's team is committed to delivering tangible outcomes which add value to infrastructure and urban development projects. In everything we do, we work to ensure client receives the optimal outcome possible. • Business Growth and Development • Strategic Planning • Marketing And Branding Solutions • Comparative Analysis • National And International Expansion Plan • Municipal Growth Development Planning • Government Relations PRINCIPAL igl Randolph Bracy is a Democratic member of the Florida House of Representatives, representing the 45th District, which includes northern Orange County, since 2012. Bracy was born in Jacksonville to Randolph Bracy, Jr., the Pastor of the New Covenant Baptist Church of Orlando, and Dr. LaVon Wright Bracy, and attended the College of William and Mary, where he graduated with a degree in psychology in 1999, and later graduated from the University of Central Florida with a Master's in business administration and a Master's degree in sports administration in 2006. He worked as the Director of Business Development at Workforce Advantage Academy, a charter school in Orange County. In 2012, following the reconfiguration of Florida House of Representatives districts, Bracy opted to run in the newly created 45th District, which includes Apopka, Ocoee, and Winter Garden and has a minority- majority population. The Orlando Sentinel endorsed Bracy, praising his "real - world caperie uce in building partnerships to entice businesses. " As was to be expected, Bracy defeated Oliveira in a landslide, receiving 69% of the vote, and was sworn into his first term in the Florida House of Representatives. In 2014, Bracy was re- elected to his second term without opposition. 1 v, Iv Rancl SOLUTIONS BUSINESS GROWTH AND DEVELOPMENT Business Growth Consulting galvanizes your company's growth by developing the strength of your senior leadership team. With a strong executive bench, your company can both deliver on its current business and discover strategies to drive next - generation growth. Key in the work is developing a leadership mindset. The leadership mindset allows leaders to navigate through the ambiguous and often unknown twists and turns of daily executive life to reach possibilities that lie beyond. We combine strategy, business acumen, and personal insight to help leaders see strategic opportunities in every organizational moment. Firms today need to have a proactive approach to growth, marketing, and business development. Without it, they risk falling behind — and quickly. The experienced growth and marketing consulting team at Randolph Consulting is comprised of former marketing and business development directors from top firms. This means they have the expertise and hands -on practical experience to help you achieve your most significant growth goals. Whether it is an individual marketing plan or a firm wide plan, lead generation for a niche or hiring a sales professional for the entire firm, or sales coaching for one partner or marketing training for all professional staff, you can count on Randolph Consulting to meet all of your growth, marketing, and business development needs. With clients ranging from 2 to 250 partners, from East Coast to West Coast, with established marketing and sales cultures, and those just emerging, you can be confident that we've worked with firms much like yours, facing similar challenges and opportunities. I II li iii 1 r al 1 'I '. ' It 1 ill _ \ , ' i . ,r . 11114 =,4 bamo „46 '1 , 1, STRATEGIC PLANNING For more than fifteen years, our seasoned strategic planning consultants have helped many different client executive teams develop comprehensive, reality- based, accountable, action - oriented strategic plans across many varied industries and business situations. Perhaps you need support for a single -day, strategy offsite to update or revisit an existing plan. Or, you may require a more comprehensive approach, such as the one described below, in order to develop a completely new plan from scratch. Either way, our experience and flexibility enable us to design an approach that will suit the operating requirements and constraints of your business. In the case of a business that is developing a strategic plan for the first time or one whose existing plan requires a completely fresh take, the process described here has delivered solidly for many of our clients over many years. The cornerstones of our successful Team -Based Strategic Planning Process are: • an open, fact -based assessment of a company's current and prospective operating environment • customized, structured planning Conferences, carefully designed and facilitated by Randolph Consulting, against concrete outcome goals • a parallel, "Offline,” Feedback/Input Process, "interleaved" with planning Conferences, that enables representatives of a company's key stakeholder groups to review and influence in- process planning material, as well as to provide fresh, "front -end" inputs to planning discussions and deliberations. • This approach facilitates broader organizational involvement in the kind of high -level planning that is often the exclusive purview of only senior -most executives. BRANDING SOLUTIONS Randolph Consulting can help you identify, design and implement a corporate image and marketing strategy that will lay the groundwork for successful differentiation and positioning of your company. Corporate image marketing activities like the ones identified below will help create recognition, attract business partners and generate sales leads. • Corporate Identity Development • Brand, Logo & Image Development • Collateral Sales & Marketing Tools Creation • Regional & local Targeted Advertising • Web Identity Integration GOVERNMENT RELATIONS • The Government Relations Department at Randolph Consulting advocates for the firm's legislative and regulatory interests everywhere we do business. Since its inception, Randolph Consulting has worked to advance policymakers' understanding of the issues that affect our industries, while simultaneously providing officials from local governments to Washington D.C. our expertise in areas that are of key importance to the public sector. As the business environment evolves through regulation and legislative reforms, Randolph Consulting team will continue to engage lawmakers on issues that are of importance to our clients. MARKETING SOLUTIONS Content Marketing Randolph Consulting will utilize content marketing strategies, which are techniques of creating and distributing relevant and valuable content to empower, educate and engage the target audience and enhance the operations and image. Our objective will be communicating the advantages and benefits of your products, services and solutions. The essence of this content marketing strategy is the knowledge that if we deliver consistent, ongoing valuable information to the public and be open receptors to the public's needs and expectations, we can build brand loyalty and increase usage of your products. Content Marketing is not a fixed strategy; it derives and evolves from the effective use of a mix of several strategies: web, print, social media and communications. Media Relations Strategy Randolph Consulting will propose a detailed media strategy that recommends an overall approach to media relations, news angles to pursue, and specific recommended media relations tactics to undertake. Building on the overall creative strategy, we will propose a series of key media messages to ensure consistency across different media opportunities. Randolph Consulting will provide visual storytelling solutions using images and creative print and web pieces. Studies show that adding visuals to news content increases views by as much as nine times. Our hands -on approach enables us to help you become a resource for the media by collaborating with reporters, offering experts, researching and providing visual material to support a story. Our vast experiences in journalism allows us to utilize brand journalism where we think like a publisher and write our own stories. Publications Strategy The resource assessment we conduct will include a review of the current design approaches in use by your organization, with particular attention to consistency and the impact of publications on your brand and effect on public awareness. Based on the assessment and on the creative strategy, we will prepare a new design approach for all publications to enhance consistency, communicate benefits and build the branding across the targeted audiences. We will present a draft strategy, secure your feedback and revise until final. We will also give specific attention to how effective these publications have been and could be in local and minority communities. In this time of product and company proliferation in the technology markets, successful companies must stand out from the crowd. Establishing and developing an appropriate corporate image, branding and logo is an important foundation for all of your sales, marketing and business growth plans. ws NUM ° go Irt • Ra ndol p h CONSULTING x4t _ � Y` tx COMPARATIVE ANALYSIS Randolph Consulting will develop your research question such that all benefits and harms relevant to the treatment decision for the product relative to the comparator are considered. The research question must be well - defined a priori and targeted to provide a clear answer for a specific audience. Choose a research design (e.g., case - control, cohort) and a corresponding dataset (right population, right variables, large enough sample) that are likely to be able to answer and are suitable for your research question). Randolph Consulting will write a full statistical analysis plan a priori that reflects current knowledge about comparator products and the evidence gap to be addressed; document any changes made along the way. NATIONAL AND INTERNATIONAL EXPANSION PLAN Expanding your business internationally means adding multiple levels of complexity to your existing operations. Cultural differences, currency risk, and seemingly endless and irrational government regulations -- these are just a few of the issues you will have to deal with. Whether you are looking for a full international marketing, finance or business plan, or just need help sorting out your international strategies and operations, we'd like to talk to you about how we can best help you meet your goals. INTERNATIONAL BUSINESS PLANNING & MARKETING • Marketing plans and business plans for companies that want to enter or expand in internationally • International market research, including screening to find target markets that best meet the needs of your current product mix, business strategy, and company culture • Identifying competition and understanding distribution channels and pricing • Guidance in developing and implementing effective credit and collections policies • Business plans for off- shoring or outsourcing of services, products and manufacturing MUNICIPAL GROWTH DEVELOPMENT PLANNING Randolph Consulting brings decades of experience and qualifications in corporate business recruitment, planning, infrastructure planning, economic development, housing production, open space preservation, community design, natural resource protection, smart growth, low impact development, and smart energy. Since our inception, Randolph Consulting has worked closely with municipal officials across the nation to develop a wide variety of planning tools. Randolph Consulting is one of the lead consultants for providing technical assistance in the form of planning, zoning and public education for many municipalities. Randolph Consulting is recognized for its public engagement and facilitation expertise. A. i S io , Randolph ' �fLT1NG SERVICES TO THE CITY OF OCOEE Economic Development • Randolph Consulting will work with the City of Ocoee to actively plan and market city opportunities to companies that fit the city's target industry goals • Randolph Consulting will represent the city of Ocoee at various marketing venues around the state and country, actively drawing on its knowledge of State and Federal incentive programs to maximize the City's opportunity; • Randolph Consulting will work with CRA staff, Administration, and Planning staff to see that target goals are in line with market standards and for maximum state support Business Development • Randolph Consulting will work with the City of Ocoee and it's economic development staff to create an environment conducive to bring more corporate business to the City of Ocoee • Randolph Consulting will formulate a master planning strategy for the business development initiatives for the City of Ocoee • Randolph Consulting will spearhead and monitor activities directly relating to the business development for the City of Ocoee, to include: meetings, planning sessions and follow up activities. Municipal Growth Development Planning • Randolph Consulting will work with the City of Ocoee and its economic development staff on a municipal growth development strategy plan • Randolph Consulting will spearhead and monitor activities directly relating to the municipal growth development strategy plan for the City of Ocoee, to include: meetings, planning sessions and follow up activities. Marketing and Branding Solutions • Randolph Consulting will review current marketing collateral and suggest targeted marketing campaign geared at attracting business to the City of Ocoee. • Randolph Consulting will provide oversight to marketing vendors Governmental Relations • Randolph Consulting will research and perform activities for the City of Ocoee to meet other governmental agencies and legislators regarding the City of Ocoee initiatives and business development plans. 1 Randolph CQNSilLTlNC Client List Bags Bill Segal Campaign Charlie Crist Campaign Disney World Gilchrist McDonalds M &H Group, LLC Publix Rosen Hotels Sea World Orlando Universal Studios Orlando Winn Dixie Workforce Advantage Academy Ra ndol h Dear Mr. Frank, After speaking with you and the Assistant City Manager, I am pleased to submit a packet of my qualifications for your review. I believe that Ocoee, like other cities in West Orange County, is on the verge of becoming a force in this growing market place. I believe that my consulting services, in addition to the efforts of the Tri- City Partnership will position Ocoee to prosper and have long term growth. One of the fundamentals of successful economic development is the creation of high -wage jobs. Attracting companies that will offer high -wage professional employment opportunities will serve as the anchor to Ocoee's desired economic environment. This anchor will drive retail and housing development in the area beyond what was experienced during the height of the recent decade's real estate bubble. I have the tools that will complement your existing efforts and move the city of Ocoee forward in its quest to attract these types of corporations. Once you have reviewed my qualifications and available services please feel free to contact me. It would be an honor and a privilege to serve the City of Ocoee in a consulting capacity. Respectfully Submitted, Randolph Bracy III CEO Randolph Consulting randolphbracy@yahoo.com 407 - 274 -5405 Randolph CONSULTING ice , , DELIVERABLES AND FEE SCHEDULE 1. Randolph Consulting will work with the City of Ocoee and it's economic development staff to create an environment conducive to bring more corporate business to the City of Ocoee 2. Randolph Consulting will formulate a master planning strategy for the business development initiatives for the City of Ocoee 3. Randolph Consulting will spearhead and monitor activities directly relating to the business development for the City of Ocoee, to include: meetings, planning sessions and follow up activities. 4. Randolph Consulting will work with the City of Ocoee and its economic development staff on a municipal growth development strategy plan 5. Randolph Consulting will spearhead and monitor activities directly relating to the municipal growth development strategy plan for the City of Ocoee, to include: meetings, planning sessions and follow up activities. 6. Randolph Consulting will review current marketing collateral and suggest targeted marketing campaign geared at attracting business to the City of Ocoee. 7. Randolph Consulting will provide oversight to marketing vendors 8. Randolph Consulting will research and perform activities for the City of Ocoee to meet other governmental agencies and legislators regarding the City of Ocoee initiatives and business development plans. HOURS AND RATE Thirty -five (35) hours projects per 30 day cycle. Monthly rate: $1,667.00 TERMS 1. Monthly retainer payment due every month and continues until cancellation with an annual review. 2. Cancellation requires thirty (30) day notice by either party. 3. Neither projects nor hours roll over from month to month. 4. Additional hours billed at $60.00 and must have prior approval by client. ACCEPTANCE Accepted by Title Date ACCEPTANCE Accepted by Title Date