VII (E) Discussion/ Action re Carlman, Booker Reis Public Relations/POWR Campaign Report Agenda 7-20-99
•
Item VII E
-CENTER OF GOOD LIVING-PRIDE or'REST ORANGE- MAYOR•COMMISSIONER
Ocoee s.SCO'FT vAn DERGItIPI
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p o CITY OF OCOEE COMMISSIONERS
Rj Cr DANNY HOWELL
n ISO N. Ln KRSIIOR[DIiIVH SCOTT ANDERSON
Oi on.Pl ORRIN 34761-2298
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(407)6JG 2322 NM<1 1 PARKER
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ELLIS SHAPIRO
MEMORANDUM
DATE: July 14, 1999
TO: The Honorable Mayor and City Commissioners
FROM: Ellis Shapiro
City Manager
RE: POWR CAMPAIGN
Several of you have asked regarding the status of our public relations firm, Carlman
Booker Reis, and the POWR Campaign. Members of Carlman Booker Reis will be at
the July 20 City Commission meeting to give you a status report of what they have
done as well as future plans for this campaign.
Respectfully submitted,
ES/jl
Attachment
POWer
07/14/99 WED 16:25 FAX 407 834 7740 CARLMAN BOOKER REIS Z001
CARLMANr•3 "-fa
• BOOKER • REIS
PUBLIC RELATIONS
FACSIMILE TRANSMITTAL COVER SHEET
SENT TO: Ellis Shapiro
COMPANY: City of Ocoee
FAX: 407.656.8504
SENT BY: Carolyn Reis, APR
DATE: July 14. 1999
This sheet is 1 of 4 pages(s) being transmitted. If you do not receive all of the pages
or the date is illegible, please call (401)834-7777.
CONFIDENDA{.ITYNOTICE: flee message rsmania anlylprrM use or We individual or entity towhich N is addressed and
may contain inforniallon that le pitrMgaq confidential or exempt Rem discloser*under applicable Ian le you seas this
cwnmuninalen In*nor,please smra lately notify die nnder easd*boast(4071 W 7Trl.
Ellis,
Attached is our update report about the POWR campaign for the July 20 city commission
meeting. The numbering does not indicate an order of importance, but is included to offer
commissioners an easy way to refer to each activity should they have questions following
Karl s brief presentation.
Kari is out of the office for the remainder of the week Please give me a call if we need to
make any adjustments to this information before it goes into your meeting information
packets. Thanks.
Carolyn(
119> NORTH \IAITLAND AVENUE • MAITLAND, Ft 32751 .5316 • 1107) 634.7777 Fix (407) 634-7746
cbrpr@cbrpr.com
111115
07/14/99 WED 16:25 FAX 407 834 7748 C.SRLMA.N BOOKER REIS lib 002
CARLMANr' r
• BOOKER ■ REIS
PUBLIC RELATIONS
City of Ocoee POWR Campaign
Commission Meeting Status Report
July 20, 1999
PROGRESS TO-DATE:
1. Developed all aspects of the May 18 campaign kick-off.
2. Created the following promotional and collateral material: campaign logo, cling
stickers, pencils, letterhead, information brochure (to be printed), Power Point
presentation, monthly newsletter bill insert, media information kit and community
signage for street and city hall.
3. Met with the following businesses and negotiating their participation and support of
the campaign, including an incentive program: Lowe's, Winn-Dixie, Borders
Bookstore, Health Central.
4. Communicating regularly with St. John's River Water Management District to
implement the campaign and seek their input and support. (In addition to the
POWR collateral material mentioned above, they have provided a large variety and
quantity of water conservation collateral free-of-charge to support our education
efforts.)
5. Negotiated a commitment from The West Orange Times to support the campaign
with weekly editorial coverage. Providing weekly copy andfor photos about the
POWR campaign.
6. Working with the West Orange Chamber of Commerce on a wide variety of
activities to support the campaign, including presentations at chamber functions
throughout the year, regular information in the chamber newsletter, information
about the campaign inserted into their membership mailings and more.
7. Developed opportunities with the Parks and Recreation Department to promote the
program to children enrolled in their summer activities, including a presentation on
June 30 and participation in the August 12 Rec Center grand opening.
8. Designed and implementing a monthly bill insert newsletter that includes water
conservation tips, news about program activities in the community, upcoming
events and progress in meeting our goals.
9. Updated the city's Web site to include information about the program and links to
other resources, including the St. John's River Water Management District.
1495 NORTH MAITIAND AVENUE • MAIILAND, FL 5275 I -351b • (407) 834.7777 Eni (407) 834-774b
cbrpr@cbrpccom
07/14/98 WED 10:26 FAX 407 834 7748 CARLMAN BOOKER REIS 4ti 003
10. Identified a program ambassador to assist staff in implementing speaking
engagements.
11. Researched and developed a speakers bureau program, including a Power Point
and poster board presentation, and supporting script. Identified and scheduling
presentations to such organizations as Kiwanis, Rotary, Lion's, Cub and Boy
Scouts, and women's club; church groups; garden clubs; senior groups; home
owners associations; public library, etc.
12. Identified significant user communities and working to schedule a speakers bureau
presentation and/or water conservation workshop.
13. Developed an art and essay contest for the schools to promote water conservation.
Janet Shiro will coordinate the art contest and use the winning photos for the City of
Ocoee Year 2000 calendar. CBR will coordinate the essay contest with winning
essays published in The West Orange Times-
14. Designed display boards for the citys booth at the West Orange Business Expo and
recommended it be displayed afterwards at City Hall.
UPCOMING ACTIVITIES
1. Work with Cathy Sills to include the POWR brochure in information mailed to new
customers.
2. Continue to identify and meet with businesses in the community to negotiate their
participation and support of the campaign.
3. Arranging water plant tours for Cub and Boy Scout troops, Leadership West Orange
and others.
4 Meet with representatives from the elementary schools, middle school and West
Orange High School to present the curriculum program and discuss additional
opportunities to promote the program and involve students during the 1999-2000
school year.
5. Contact local restaurants to encourage them to implement the National Restaurant
Association's 'Water on Request' policy and provide the restaurants with POWR
table tents with this message.
6. Plan a water conservation workshop for the community featuring county extension
office representatives, horticulturists, etc.
07/14/99 WED 16:26 FAX 407 834 7746 CARLMAN BOOKER REIS �O04
7. Contact local Realtors to include the campaign brochure in their information packets
for new home owners.
8. Contact local plumbers and lawn maintenance companies to discuss/negotiate ways
in which they can support the campaign.
9. Request display of the POWR logo on local bank and hotel marquees.
10.Update the program information quarterly on the city s Web site.
11.Produce the monthly bill insert newsletter.
12.Write and submit weekly copy to The West Orange limes.
13.Continue scheduling and coordinating monthly speakers bureau presentations.
14.Negotiate ongoing media coverage about the campaign, its progress and various
program activities.
15.Coordinate a display/booth for the Ocoee Founders Day event at Municipal Park
October 16.
16.Update the signage at the West Oaks Mall as appropriate to monitor the
community's progress in meeting its water conservation goals.
17.Meet with the St. John's River Water Management District at the midway point of the
program to report on and evaluate our progress toward meeting our goal.
CARLMANPr
re; ri 1:03. r k
m BOOKER m REIS
PUBLIC RELATIONS
LETTER OF AGREEMENT
March 26, 1999
Ms. Janet Shira
Community Relations/Project Director
City of Ocoee
150 North Lakeshore Drive
Ocoee, FL 34761
Dear Ms. Shira:
The purpose of this document is to serve as a letter of agreement ("Contract") retaining
Carlman Booker, Inc. d/b/a Carlman Booker Reis Public Relations ("Agency") to serve as
public relations counsel to the City of Ocoee ("Client") in connection with its community
water conservation program.
Scope of Work
Agency will provide Client with consulting services for its community water conservation
program ("Project"). In support of the Project, Agency will provide public relations counsel
and support to implement the campaign strategies and tasks outlined in its written proposal
attached as Addendum A. By April 30, 1999, Agency and Client will meet and mutually
agree upon a Task Schedule and Timeline and the estimated hours required. Your account
team will meet with you at least monthly to determine immediate and long-term priorities for
the Project and will present quarterly project status reports to the Ocoee City Commission.
Agency/Compensation
Agency charges will be based on the following billings rates: Agency president at $200/hour;
Agency vice presidents at $160/hour; account executives at $125/hour; assistant account
executives at $85/hour; with clerical support available at a fee of $35/hour. Hourly rates
may not be changed without the prior Client approval. The Agency anticipates that the
staffing needed to implement the Project will result in an average billing rate of
approximately $100/hour during the term of this Contract.
The Client will initially pay to Agency a retainer in the amount of $8,000 ("Retainer"). By
April 30, 1999, the Agency and Client will meet and mutually agree on a Retainer schedule
for the balance of the Initial Term of this Contract. The monthly fees charged by Agency
will not exceed the Retainer balance unless pre-approved by Client. Any such pre-
approved fees beyond the Retainer balance will be invoiced in arrears to Client.
1495 NORTH MAITLAND AVENUE • MAITIAND, FL 32751 -3316 • (407) 834-7777 FAx.(407) 834-7746
cbrpr@aol.com
Cadman Booker, Inc./City of Ocoee
Letter of Agreement
Page Two of Five
Agency will provide the Client with itemized monthly invoices by the 25th of each month
for work performed during the previous month. The invoices will detail the work performed
by each person working on this account and the hourly rate of the person performing such
work.
The Retainer balance held by Agency will be used to pay each monthly invoice. Any
unused Retainer balance will carry forward to the next month.
The total Project fee, including Agency fees and all other related expenses, will not exceed
$125,000 during the initial term of this Contract, without prior Client approval. All Retainer,
monthly and expense invoices will reference the Project Purchase Order number issued
by the Client. Monthly Retainers are due by the first of each month to ensure
uninterrupted Client service. Agency must receive initial Retainer before any work is
performed on Client's behalf.
Crisis Response Situations
For the purposes of this contract, a crisis is defined as "a significant business disruption
which could or has resulted in extensive news media vulnerability, coverage and/or public
scrutiny." Should crisis situations arise requiring immediate involvement from the Agency,
Client will incur fees at time and a half of Agency's usual hourly fees; provided, however,
that no work will be performed pursuant to this paragraph unless requested by Client and
agreed upon by both Agency and Client as work occurring during a "crisis" as defined
herein.
Agency Activity Reports
Agency will prepare and submit monthly activity reports which document all efforts made
on the Client's behalf.
Project Change Authorizations
It is not unusual for priorities to change or be added within a contract period. To ensure
that all parties agree on priorities, Agency will provide Project Change Authorization (PCA)
forms for Client's signature. Signed PCAs must be received before Agency authorizes
significantly increased hours and expenses.
Contract Length
This contract retains Agency a term commencing on April 1, 1999 and ending on March
31, 2000 ("Initial Term"). After the Initial Term, this Contract may by mutual agreement be
extended to September 30, 2000 and may thereafter be extended by mutual agreement
for additional one-year terms. This Contract may be terminated by Client as follows: (1)
without cause by 90 days written notice from Client to Agency, or(2)with cause by 30 days
written notice from Client to Agency. The Client may also terminate this Contract as of
September 30, 1999 if Client's City Commission fails to appropriate funds for the
Carlman Booker, Inc.\City of Ocoee
Letter of Agreement
Page Three of Five
continuation of this Contract in its fiscal year 1999/2000 budget and gives written notice
of such intent to Agency on or before September 1, 1999. This Contract may be
terminated by Agency upon 30 days notice in the event of a default by Client. After the
Initial Term, this Contract may be terminated by Agency, with or without cause, on 90 days
written notice by Agency to Client.
Agreed upon Retainers will be paid by Client through the date of any such termination.
Code of Ethics/Confidentiality
Agency subscribes to the Code of Ethics of the Public Relations Society of America which
includes the assurance that Agency will "scrupulously safeguard the confidences and
privacy rights of present, former and prospective clients or employers." Agency will take
all reasonable measures to maintain confidentiality of client-related information and
materials, subject to compliance with the Florida Public Records Law.
Expense Reimbursement/Billing Procedure
Agency expenses incurred on behalf of the Client will be billed separately each month.
These expenses include, but are not limited to, travel, copies, mileage, courier services,
postage, photography, long distance, printing, etc., and are subject to a standard Agency
administration fee. Major expenses and advertising costs are invoiced in advance.
Agency invoices are due to Agency 30 days after receipt by Client. Invoices shall be
addressed to the Director of Finance of Client. Payments shall be made by Client to
Agency at the following location: 1495 North Maitland Avenue, Maitland, FL 32751, with
payments past due subject to an automatic finance charge of 1.5% per month. A 50%
deposit is required for all printed materials upon approval of final artwork. All materials
related to the account will be provided to Client upon receipt of satisfactory final payment
due at the conclusion of this Contract. In the event of default of payment for goods and
services rendered so that legal action becomes necessary, the Client agrees to pay all
reasonable attorneys' fees, collection and/or legal costs incurred by Carlman Booker, Inc.
Key Personnel
Prior to the start of any work under this Contract, the Agency has submitted to the Client
resumes of key professional personnel who will be involved in performing all activities
described in the Scope of Work. The Client hereby acknowledges its acceptance of such
personnel to perform services under this Contract. At any time hereafter that the Agency
desires to change the key professional personnel in an active assignment, it shall submit
the qualifications of the new professional personnel to the Client for prior approval.
Carlman Booker, Inc.\City of Ocoee
Letter of Agreement
Page Four of Five
Client's Designated Representative
The client designates the City Manager or his designated representative to represent
Client in all matters pertaining to and arising from the work and performance of this
Contract. The City Manager of Client has, until further notice, designated Janet Shira,
Community Relations/Project Director, as his designated representative.
Ownership of Work Product
It is understood that all work product generated by Agency pursuant to this Contract shall
be the property of the Client, subject to payment of all monies due to Agency.
Coordination with Water Rate Consultant
Agency agrees to coordinate the implementation of the Project with the Client's water rate
consultant which is conducting a water rate study.
Release and Hold Harmless
To the extent permitted by law, Client agrees to release, hold harmless, defend and
indemnify Agency from any damages, costs or expenses, liability or causes of action which
it or others may have or claim against Agency, arising out of the dissemination by Agency
on Client's behalf of information or materials provided or approved by Client to be so
disseminated.
Facsimile Approval Process
Fax machines expedite Agency/Client approval process, enabling Agency to meet short
deadlines and take advantage of limited opportunities. Client agrees that a facsimile
Agency approval form signed by an authorized representative of the Client is sufficient
means of approval.
Here's to H2Ocoee!
Signature below signifies agreement with contract as specified above.
3 - z9-9!
Lor C. ook , P EO Date
C rl an Bo ke , . d/b/a Carlman Booker Reis Public Relations
Carlman Booker, Inc.\City of Ocoee
Letter of Agreement
Page Five of Five
ATTEST: CITY OF OCOEE, FLORIDA
tt— B •
Jea rafton, City k S. Scott Vandergrift,Tvlayor
FOR USE AND RELIANCE ONLY BY APPROVED BY THE OCOEE CITY
THE CITY OF OCOEE, FLORIDA; COMMISSION AT A MEETING
APPROVED AS TO FORM AND HELD ON MA a c c L , 19`//
LEGALITY this 6 day of UNDER AGENDA ITEM NO.VTT A.
Agn , 1955 .
BOLE LARDN�: 2 _ _
By: (,(,,b/!J 5 �Cj.�rle�,vC12�.�/I)
City Attorney
ADDENDUM A
1. A campaign logo, theme and support material, including letterhead, information
brochure, a Power Point or slide presentation and print ads (includes an additional
one-time $8,000 to $10,000 design fee, which will be included in Project budget).
2. Media relations, including an information-packed media kit, individual media
briefings and tours of the water utility facilities, news releases, feature story
negotiations and public service announcements
3. A campaign kick-off event
4. A newsletter or comprehensive bill insert
5. A curriculum education kit for grades K-12
6. Presentations to home owners associations; Rotary; Kiwanis; garden club, church
and senior groups; and the West Orange Chamber of Commerce
7. Water conservation workshops for the community featuring county extension office
representatives, horticulturists, etc
8. Promotional items imprinted with the campaign logo. Possibilities include cling
stickers for the bathroom mirror and/or kitchen window reminding residents of
appropriate water conservation tips, an information wheel with a cut-out window that
turns to reveal various water conservation tips, or a water drop that measures
rainfall.
9. Hosting a program for local Boy Scout troops to earn their water conservation
badge
10. Contests or event drawings to receive free water conservation kits
11. Web site information
12. An annual report to the community on the success of the campaign
13. Neighborhood Education Campaign: A street-by-street education initiative to
targeted neighborhoods as the budget allows to showcase the conservation
program and literally bring the message "home".
CARLMAN • BOOKER • REIS
PUBLIC RLLAIIONS
CITY OF OCOEE
COMMUNITY WATER CONSERVATION PROGRAM
Communications Plan
April 1999 to March 2000
APRIL 1999
Research and develop a 12-month communications plan and budget.
Meet with the St. John's River Water Management District to present our plan and
seek input on how to develop/measure our goals.
Coordinate development/selection of the campaign logo.
Plan the May kick-off event, including:
Determine/confirm the kick-off event date: May 18
Coordinate printing of The Orlando Sentinel bag wrappers, street banner
signage, a banner plane, and any other immediate collateral needs
determined with the client
Select an elementary school to coordinate the date and kick-off activity,
develop introductory educational materials to distribute to the students
Contact the chamber to coordinate the date and a business-focused kick-off
activity
Develop a customer mailing to arrive in the homes the day of the kick-off
Work with Senator Daniel Webster's office to get a governor's proclamation
for the kick-off event
Develop media information about the program
Develop a lobby display/banner for city hall
Identify business partners for participation in the program and schedule May
meetings to discuss their involvement.
ESTIMATED HOURS/RETAINER 80 HOURSI$8,000
1495 NORIO MAIILAND AVLNUL• MAIILAND, IL 5 27 5 1 -33 1b• (407) 834-7777 Fnx_(407) 834-7746
cbrpr@cbrpr.com
[MN'
MAY 1999 •
Determine our water reduction goals for this program.
Determine, and budget for, all collateral needs for the twelve months of the
program, including promotional products and incentive gifts (static cling-stickers,
coffee mugs, license plates, water bottles, pencils for school children); design and
printing of the newsletters, eaucauonal materials and the community signage and
magnetic logo signage for city vehicles; etc.
Meet with identified business partners to discuss/negotiate their participation in the
program. Create opportunities to promote their support via news releases, the
monthly customer newsletter, logo inclusion on future collateral, etc. For instance,
partner with Lowe's or Scotty's to create a display of water conservation
appliances/attachments, offer classes on water conservation for home and lawn,
participate in the incentive program for customers who are successful in meeting
their individual goal by offering discounts. Partner with the West Oaks Mall to plan
a mall event and offer mall discounts as part of the incentive program.
Meet with The West Orange Times to negotiate/discuss their editorial and
promotional support of this program, such as a regular community water
conservation column to provide tips and report on the progress of the program.
Schedule a follow-up meeting with the chamber to discuss/develop opportunities to
promote the program to its members throughout the coming year. Ask business
members to participate in the incentive program by offering discounts and other
benefits to customers who meet their individual goals. Dedicate space in monthly
chamber publications to promote the program via the logo and/or business water
conservation tips.
Contact the parks and recreation department to discuss/develop opportunities to
promote the program to children enrolled in their summer activities.
Design/develop a monthly bill insert newsletter to start with the mailing of bills in
June. Topics would include water conservation tips, news about program activities
in the community, upcoming events and progress in meeting our goals, including
profiles of successful neighborhoods, businesses. Draft copy and print the June
newsletter.
Complete the planning for and implementation of the program kick-off, including the
school event, the chamber event, the city commission presentation, media relations,
and all other kick-off activities.
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 100 HOURS/$10,000
JUNE 1999
Update the city's web site to include information about the program. Include links
to other resources, including the St. John's River Water Management District.
Update this information quarterly with a progress report and information not included
in the monthly newsletter.
Identify a program ambassador for speaking engagements, develop a Power Point
and poster board presentation and supporting script.
Develop the collateral and implement the program activities with the parks and
recreation department.
Identify strategic locations and install the signage that will monitor the community's
progress in meeting its water conservation goals. Negotiate news coverage of this
event.
Develop information about the program to insert in new customer packets.
Distribute throughout the year to each new service hook-up and develop
relationships with home owner associations, realtors, lawn maintenance companies
and plumbers, etc.
Contact outdoor advertising companies to negotiate public service billboard
displays.
Ongoing implementation/coordination of the following activities:
- monthly bill insert newsletter
- events/activities with our business partners
news releases and media relations about the program's progress and various
program activities
research for new information to develop news features and the monthly
customer newsletter
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 100 HOURS/$10,000
JULY 1999
Implement the program activities with the parks and recreation department.
Research and schedule ambassador speaking opportunities throughout the coming
year. Include civic groups such as Kiwanis, Rotary, Junior League and women's
club; church groups; garden clubs; senior groups; home owners associations; public
library, etc. Negotiate media coverage for these appearances.
Supervise the production of the water conservation skit, including providing
research and educational information.
Identify high user communities and develop educational opportunities for the
ambassador presentation or a water conservation workshop.
Ongoing implementation/coordination of the following activities:
- monthly bill insert newsletter
events/activities with our business partners
- news releases and media relations about the program's progress and various
program activities
updating the community billboards with progress in meeting the goals
research for new information to develop news features and the monthly
customer newsletter
Prepare for and present a quarterly progress report to the city commission.
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 70 HOURS/$7,000
AUGUST 1999
Schedule meetings with representatives from the elementary schools, middle school
and West Orange High School to present the curriculum program and our ideas,
and discuss opportunities to promote the program and involve students during the
1999-2000 school year.
Research and schedule appearances for the theater troupe or drama club to
perform the water conservation skit. Consider a performance at the West Oaks
Mall. Negotiate media coverage for these appearances.
Identify the local Boy Scout troop(s) and contact the troop leader(s) to discuss
involvement in our program as a way to earn their water conservation badge.
Introduce an awards program for businesses which show a reduction in water
usage.
Ongoing implementation/coordination of the following activities:
- monthly bill insert newsletter
events/activities with our business partners
ambassador speaking engagements
news releases and media relations about the program's progress and various
program activities
- updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
- follow-up support and implementation for all other activities developed earlier
in the campaign
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 80 HOURSI$8,000
SEPTEMBER 1999
Consider the benefits of a water conservation workshop for the community.
Update the program information on the city's web site.
Ongoing implementation/coordination of the following activities:
performances of the water conservation skit
monthly bill insert newsletter
ambassador speaking engagements
events/activities with our business partners
school-based activities
news releases and media relations about the program's progress and various
program activities
updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
follow-up support and implementation for all other activities developed earlier
in the campaign
Identify and work with a local theater troupe or high school drama club to develop
a water conservation skit to perform for the elementary schools, community day
care centers, cub scout and brownie troops, etc.
Research and develop a variety of opportunities to present to the schools for
involving the students in the program. Develop a curriculum program. Other ideas
include an art contest for the elementary schools, an essay contest or science
project for the middle school, and, for the high school, producing a documentary
about the program for the AN club or a conservation skit for the drama club.
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 70 HOURS/$7,000
OCTOBER 1999
Coordinate a display/booth for the Ocoee Founders Day event at Municipal Park
(October 16). Consider a float for the Ocoee Christmas Parade on December 4.
Meet with the St. John's River Water Management District at the midway point of the
program to report on our progress toward meeting our goals and seek their
input/endorsement.
Prepare for and present a quarterly progress report to the city commission.
Ongoing implementation/coordination of the following activities:
performances of the water conservation skit
monthly bill insert newsletter
ambassador speaking engagements
events/activities with our business partners
- school-based activities
- news releases and media relations about the program's progress and various
program activities
- updating the community signage with progress in meeting the goals
research for new information to develop news features and the monthly
customer newsletter
- follow-up support and implementation for all other activities developed earlier
in the campaign
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 80 HOURS/$8,000
NOVEMBER 1999
Coordinate a display/booth for the annual Christmas Arts & Crafts Show at the
Ocoee Historical Museum (November 27).
Ongoing implementation/coordination of the following activities:
- performances of the water conservation skit
- monthly bill insert newsletter
ambassador speaking engagements
events/activities with our business partners
school-based activities
news releases and media relations about the program's progress and various
program activities
- updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
follow-up support and implementation for all other activities developed earlier
in the campaign
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 60 HOURS/$6,000
DECEMBER 1999
Update the program information on the city's web site.
Ongoing implementation/coordination of the following activities:
performances of the water conservation skit
monthly bill insert newsletter
ambassador speaking engagements
events/activities with our business partners
school-based activities
news releases and media relations about the program's progress and various
program activities
updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
follow-up support and implementation for all other activities developed earlier
in the campaign
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 70 HOURS/$7,000
JANUARY 2000
Prepare for and present a quarterly progress report to the city commission.
Ongoing implementation/coordination of the following activities:
- performances of the water conservation skit
- monthly bill insert newsletter
ambassador speaking engagements
events/activities with our business partners
school-based activities
news releases and media relations about the program's progress and various
program activities
updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
- follow-up support and implementation for all other activities developed earlier
in the campaign
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 70 HOURS/$7,000
FEBRUARY 2000
Ongoing implementation/coordination of the following activities:
- performances of the water conservation skit
monthly bill insert newsletter
- ambassador speaking engagements
- events/activities with our business partners
- school-based activities
- news releases and media relations about the program's progress and various
program activities
updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
follow-up support and implementation for all other activities developed earlier
in the campaign
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 60 HOURS/$6,000
MARCH 2000
Plan a community event to mark the one-year anniversary of the program, celebrate
the community's success a meeting its goals and encourage citizens to maintain the
water conservation habits they formed during the past year.
Ongoing implementation/coordination of the following activities:
- performances of the water conservation skit
- monthly bill insert newsletter
ambassador speaking engagements
events/activities with our business partners
- school-based activities
- news releases and media relations about the program's progress and various
program activities
- updating the community signage with progress in meeting the goals
- research for new information to develop news features and the monthly
customer newsletter
- follow-up support and implementation for all other activities developed earlier
in the campaign.
Meet monthly with Janet Shira to review and discuss ongoing implementation of the
plan, our progress in meeting our goals and any emerging opportunities.
ESTIMATED HOURS/RETAINER 80 HOURS/$8,000
APRIL 2000
Coordinate the community event marking the one-year anniversary of the program
to coincide with Earth Day.
Implement activities to support Water Conservation Month.
Prepare and present a final report to the city commission on the success of the
program in meeting its goals.
ESTIMATED HOURS/RETAINER 40 HOURS/$4,000
• POWR Speaking Engagements
Group Speaker Date/Time Place Notes
W.O. Chamber Shannon Joyce, May 18, 1999 Health Central,
Contact: Galya SJRWMD Gleason Room
Kirwan Dave McDaniel,
656-1304 WESH
12184 W. Colonial Jim Shira, City of
Winter Garden, FL Ocoee
34787
Ocoee Rotary Club Jim Shira, City of June 2, 1999 Health Central,
Ocoee Gleason Room
Parks and Recreation Mayor Scott June 30, 1999 John Vignetti Park, 250 children were
Department Vandergrift 1:30/2:30 p.m. City Center present
Bruce Nordquist
656-3103
Ocoee Lions Club Jim Shim July 12, 1999 Lions Club, McKey 13 members
Contact: Ted Moore, 7:30 p.m. attended
President
299-4797
108 Taylor Street
Ocoee, FL 34761
West Orange Speaker to be August 6, 1999 Health Central 20 people expected
Chamber of determined/ 8:00 a.m. Bradford Room to attend
Commerce Recommend Dave (15 minute
Ambassadors Wheeler presentation)
Ocoee Morning *city horticulturist
Glories Garden Club
Contact: Karen
Woodard, President
293-1571
2223 Good Homes
Road
Orlando, FL 32808
West Orange Senior *Jim Shira
Citizens Club
Contact: Frances
Watts
656-5622
43 Shell Key Court
Ocoee, FL 34761
Ocoee Women's *city horticulturist
Club
Contact: Ruth
Grafton
25 Seventh Street
Ocoee, FL 34761
Lowe's Lowe's, West
Marsha Boyd Colonial
532-6884
Cub Scouts Pack *water plant op. water plant tour: • 25-40 boys
#217 • 1-5 grade
Claire Olds *Jim Shira Guest Speaker at • Aug. 3 to
656-8713 home Pack Meeting: Sept. determine plant
390-5125 work 23 tour date.
903 Hyland Springs
Dr., Ocoee 34761
Boyscouts#198 *Jim Shira
Paul Hershaw water plant tour
656-2980
Home Owners Association Meetings
Home Owners Assoc. *Jim Shira/David
'ask about newsletter Wheeler
Silver Glen *Jim Shira/David , • Presenting
Kathy Cooper(chair Wheeler workshop idea to
of landscape board 7/13. Will
committee) call with decision.
1360 Vickers Lake • Annual meeting,
Drive, Ocoee 34761 Aug. 10
297-7737
Windermere Groves 'Jim Shira/David • Mess. 7/13
Terry Lowen Wheeler
840 Grovesmere
Loop, Ocoee 34761
877-7245
Wesmere 'Jim Shira/David • Faxed req. to
Robert Jensen Wheeler Robert Jensen
501 Wesmere 7/9
Parkway, Ocoee • Spoke to
34761 Barbara, she said
656-0336 they have no
FX: 654-6824 part. From
(Barabara) residents.
Annual mtg.
Oct./Nov.
Reflections *Jim Shira/David • Number on sheet
Polly Rorbeck Wheeler disconnected.
1719 Sparkling Water • Tried to contact
Cir., Ocoee 34761 Steve Byrd, out
Steve Byrd, Sentry until 7/19.
Mngt.
788-6700, ext. 298
Prairie Lake— Linda *Jim Shira/David • left message
Cusimano, ext. 255 Wheeler
Dan Silvestri
PO Box 1208
Winter Park 32790-
1280
644-4500
Cross Creek
West Orange Chamber Events/Meetings
W.O. Chamber *Jim Shira • Debbie is setting
Ambassadors Mtg. 8 p.m, up pres. With
Debbie Nettles chairman(on vac.
656-1304 Until 7/19). Will
_ call with data
Workshop with *Jim Shira/David
Chamber for Wheeler
construction/develop
ers, plumbers,
realtors and lawn
care companies.
•
Chamber After Hours Jim Shira Aug. 19 Lowe's • We will have 5
With Lowe's 5:30-7:30 min. to speak and
a table for
collateral
materials
Media Luncheon Aug. 19 • Goody bags
Education Luncheon Sept. 17 • Invite SJRWMD
rep. to speak
about Project
WET
• Goody bags
W.O. Mayors `Mayor Vandergrift Oct. 19 • Goody bags
Luncheon
Golf Tournament Nov. 12 • Goody bags
Orange Juice Classic Nov. 20 • Water table
race • Goody bags
Legislative Reception Dec. 8 • Goody bags
Leadership W.O. Water plant tour All year