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Item #12 c. Economic Development and Master Planning Program - Award of Contract to Retail Strategies, LLC for Commercial Retail Marketing O(Q( ) florida AGENDA ITEM COVER SHEET Meeting Date: February 17, 2015 Item # l C' Reviewed By: Contact Name: Craig Shadrix, AC Department Director: Contact Number: City Manager: Subject: Economic Development and Master Planning Program— Authorization to proceed with a contract to hire Retail Strategies, LLC for retail marketing and planning Background Summary: Another important component of the City's Economic Development and Master Planning program is attracting quality retail to the City. With the City's target for increasing its employment base and housing needs will drive a need for quality retail to support that type of growth. The State Road 429 master planning study and the City's downtown master plan will bring a need for a commercial and retail strategy and marketing program. Retail Strategies, LLC is a company that specializes in working inside the retail industry to leverage relationships and promote efforts of their client cities. The retail industry heavily relies on the inter - relationships between developers, the finance industry, and retail companies through organizations such as the International Council of Shopping Centers (ICSC). Hiring Retail Strategies will produce a plan tailored to the City's goals and needs, and a platform for enhancing staff's efforts at national retail conferences, in addition to having a team of experts who are full time marketing retail opportunities for the City. This contract will support our efforts to re- develop downtown and will also benefit existing shopping centers in the City, such as the West Oaks Mall and other smaller shopping centers. One of the primary benefits of this contractor, and one that makes them a candidate for single sourcing is that they will perform as an extension of City staff, giving the City full time access to additional marketing experts at a fraction of hiring a marketing team as City workers. Their proposal is for 3 years with $50,000 for the first year and $30,000 /year for the following two years. Issue: Should the Honorable Mayor and City Commissioners waive the purchasing guidelines and authorize staff to proceed with hiring Retail Strategies, LLC as a single source vendor? Recommendations Staff recommends that the Mayor and City Commissioners designate $50,000 from contingency, waive the purchasing guidelines, and authorize staff to proceed with hiring Retail Strategies, LLC as a single source vendor. Attachments: Retail Strategies LLC proposal Financial Impact: Funds were set aside in contingency during the budget processes that are adequate for funding this effort, which totals $110,000 over three years. Year 2015 costs would be $50,000. Type of Item: (please mark with an "x") Public Hearing For Clerk's Dept Use: Ordinance First Reading Consent Agenda Ordinance Second Reading Public Hearing Resolution Regular Agenda X Commission Approval X Discussion & Direction Original Document/Contract Attached for Execution by City Clerk Original Document/Contract Held by Department for Execution Reviewed by City Attorney N/A Reviewed by Finance Dept. N/A Reviewed by 0 N/A 2 k0 We make retail happen. Retail Strategies is a leading national advisory firm • focused on retail market analysis, strategic planning, retail recruitment and development. I e 1 Retail Strategies was formed to help cities take a a comprehensive approach to retail recruitment. We STRATEGIES go beyond research, recognizing the need for our clients to have a partner involved in the execution of a specific Retail Recruitment Strategy. Community leaders, economic development a uthorities and Chambers of Commerce rely on our experienced team to provide tailored solutions to achieve retail growth and success. OUR PROCESS � `y ��LT A!VgC �� �(�1� Pt t ? + � }VrCR(l/p >f • • Market Analysis • Catalog Available Properties • Develop Marketing Materials • Retail GAP Analysis • Identify Retail Prospects • Proactive Recruitment of • Retail Peer Identification & • Develop Recruitment Plan Retail Prospects Analysis • Monthly Reporting to City • Representation at National & Regional Conferences YOUR RESULTS fr �oxstc T AX Re. 'Q s3 cREArt, ���R1P - REC /l - © �VRALL 0 1 A, ♦ • • rn . . " AtAt � � ,S �� .... A FEW OF OUR , SUCCESS STO-RIES i . ...,. . . ._ . .,. . . . ..,„., ,,, WALMART MARKET - STATESBORO, GA In 2013, the City of Statesboro engaged Retail Strategies to assist their efforts in pro- actively recruiting retail. As part of the Retail Strategies process, we determined that the student population of Georgia Southern University had not been a focus of past research and recruitment initiatives. By incorporating the 21,000 student's spending potential with a regional trade area focus, we identified a substantial grocery GAP in the market and reached out to multiple grocery concepts at ICSC meetings and through follow -up phone calls. In June of 2014, WMT announced and began construction of a new Neighborhood Market near the GSU campus that will also serve the greater Statesboro population. At least one and possibly two additional national grocery chains we targeted are expected to announce expansion plans in Statesboro in the coming months. TJ MAXX - LAGRANGE, GA LaGrange officials made initial contact with TJ Maxx at ICSC Vegas in 2011 and ' received a positive response but were having difficulty determining the timing of '` �°.* TJ Maxx coming to the market. When Retail Strategies was hired in October 2012 to - - assist the city's retail recruitment efforts, we immediately reached out to TJ Maxx and the targeted property contacts and helped facilitate the decision process through I 1 1 research and direct communication with the retailer. TJ Maxx opened in LaGrange during the fall of 2013. '444 HOBBY LOBBY - JASPER, AL 410 Hobby Lobby is part of a shopping center redevelopment in Jasper that also includes TJ Maxx, Petco and Shoe Carnival. This was a project originally conceived several years prior to Retail Strategies engagement in Jasper. The U.S. recession and the project economics caused this project to be shelved. Immediately after the City of Jasper retained Retail Strategies, we reached out to the developer and, working ' with the city, we were able to quantify the economic gap and design an incentives r . package that was a win /win for the developer and the city. • CHICK FIL A - LAURENS COUNTY, SC Chick -Fil -A has owned and in Laurens, SC for three years but there had been i no official timeframe to open a location on their site in Laurens. After leveraging contacts to Chick -Fil -A and continued follow up, Chick -Fil -A has announced to open . .,,, a location in Laurens, SC in 2015. FIREHOUSE SUBS - EDMOND, OK One of the target GAPs in our City of Edmond research is Restaurants. Firehouse was targeted early on in the process. The Retail Strategies Client Manager for Edmond reached out to Firehouse at multiple ICSC meetings to market Edmond as an opportunity and then followed up with specific sites meeting the restaurant's criteria. DOLLAR TREE - TULLAHOMA, TN Dollar Tree is relocating and expanding in the Tullahoma market. While their current : _ , i .a. ,.. store was performing well they expect, with the relocation, that the trend will TRU continue with an uptick in sales. This is a winning scenario for both Dollar Tree and Tullahoma. Materials provided by Lacy Beasley at Retail Strategies and the city's ! L'.. business friendly environment assisted Dollar Tree in this process. /J LANE PARKE - MOUNTAIN BROOK, AL Retail recruitment, market analysis and leasing services were provided to the owner of a 1950's -era shopping center and apartment complex, which is being redeveloped into a high -end, mixed -use development. Retail Strategies completed the research and made a presentation to the city to rezone the 27 acre site to PUD. Research r , 1. 1— uncovered an opportunity to recruit luxury retail tenants, most of which are locating '` in Alabama for the first time. Lane Parke will feature over 160,000 square feet of luxury retail, 25,000 square feet of office space, a 100 room boutique inn, and 320 luxury residential units. 40 aitiv iii, HARBOR FREIGHT - LAKE CITY, FL In 2013, Retail Strategies was engaged by the Columbia County -Lake City Chamber `f Tt .= of Commerce to provide retail market research and retail recruitment services. Researched revealed an $11.3M gap in the trade area for building materials stores. As part of the strategic planning process, the Retail Strategies team identified a number of retail prospects to fill the gap and immediately began calling on them to discuss the market opportunity. One of the retail prospects, Harbor Freight Tools, expressed strong interest in the market in early 2014. By June of that year, the retailer had contracted with a developer to open a new store in Lake City. A 0 03.7 A ALDI - HUEYTOWN,AL Y , , i ? Within a week of being engaged by the City of Hueytown, the second largest grocery store filed for bankruptcy and chose to auction all store locations. Retail Strategies reached out to the local Aldi developer and suggested, based on our research, that 1 the acquisition of this grocery location made sense for Aldi to enter the market. In addition to Aldi locating in Hueytown, the property will also support two new outparcel restaurants. "IN 10"' i- t -= IrO0 s IA . s -sue ; i i .' I x OUR EXPANDING FOOTPRINT 4., 0 .0 O O 0 • 0 0 0 0 0 0 & 0• 0 0 0 0 0 © • 0 0 0 a to 0 s 0 0 • 0 • 0 "Retail Strategies has been successful in the recruitment of a diverse mix of commercial entities so as to create jobs for area residents, reduce the local unemployment rate, grow the tax base and ensure Walker County and the City ofJasper a more stable economic base. "I just wanted to thank Retail Strategies for getting involved with They were right on target analyzing leakage and our recent development issues in Spring Hill. It looks like we've got service /business gaps in our area." everything worked out and the deal is moving forward." Linda Lewis - President Brian D. Pierce Chamber of Commerce of Walker County Triad Commercial Properties, LLC "Lacy, along with her group at Retail Strategies, have been extremely helpful providing all the necessary information we've needed to make our decision to locate in Hohenwald, TN. Retail Strategies is a great outlet of information for any retailer considering a market that they represent. Thanks Retail Strategies for all your help!" Tiffany FGlpatrick- Real Estate Manager Hibbett Sports 120 18th Street South Office: (205) 490 -2825 500 W 7th Street Office: (817) 913 -7428 • Suite 201 Fax: (205) 313 -3677 Suite 1720 Fax: (205) 313 -3677 II Oft Birmingham, AL 35233 www.retailstrategies.com Fort Worth, TX 70130 www.retailstrategies.com A Retail STRATEGIES Below is a list of processes, services and deliverables that Retail Strategies believes are unique and not offered singularly or in their entirety by other retail consulting firms. Depth of Research - Retail Strategies takes a deeper dive into the market analysis of our engagements Multiple data providers and software solutions MRI Consumer Behavior and Attitudes Site specific research and marketing reports Peer Analysis by region to take into account distribution facilities and networks We are the only National Retail Consulting Firm with Licensed Commercial Real Estate Professionals and Advisors involved in building and executing each client's Retail Strategic Plan. Our team has over 120 years of Retail Commercial Real Estate Experience Senior Company Executives with hands on experience in the development and leasing of retail real estate projects throughout the U.S. Boots on the Ground Market Analysis by real estate experts Identification of Development, Re- development and Higher and Best Use Properties Retail Recruiters Client Managers - the only retail consultant assigning a Client Manager to the engagement to facilitate communications with our engaged city contacts but they will also be responsible for working with the local property owners, developers and commercial real estate professionals in each community Retail Recruiters - the only retail consultant assigning a Retail Recruiter to the engagement focused on reaching out to developers, retailers and tenant reps to market and position opportunities in your city. Interaction with Local Property Owners, Developers and Retail Real Estate Brokers Pro - Active Retail Recruitment - we are the only firm that commits multiple team members to pro- actively recruit the identified retail prospects for your community Portfolio Reviews - we are the only retail consulting firm that meets with retailers, developers and tenant reps to position the opportunities and sites within each of our engaged communities Incentives Negotiation Expertise Basecamp - we are the only retail consultant that provides a web -based document management and communication tool for each client engagement ICSC - we are the only retail consulting firm pro - actively marketing and recruiting on your behalf at over a dozen ICSC Deal Making Conferences 40. � Retail STRATEGIES RETAIL STRATEGIES PROPOSAL TO: CITY OF OCOEE FL RETAIL MARKET ANALYSIS February 3, 2015 PREPARED BY: MATTHEW PETRO ACCOUNT EXECUTIVE STRICTLY PRIVATE RETAIL STRATEGIES, 1,1,C AND CONFIDENTIAL BIRMINGHAM, AL .. :1 .iiir, ILAir„ m le - ,,,,, 1, 1 1(ii i t „,, . , % ,,,, . . 1 it TABL OF , , 4. . I — , s: , r - , - i .... 1 ,t EXECUTIVE SUMMARY — -,,, : ... i , k - Z iii l el i ' 6 2,t' C MPANY BACKGROUNI EXPE NC r 3.0 `COPE OF SERVICES,,, 4.0 DA SE SOF, � FORD! O .► '18 . _, 1 Pi , .. ,,, 5.0 MARK , ` Y ` ' • _' SAMPI `E " - 22 - c 6.0 ENGAGEMENT CO S 25 Ale { g1 . 2 EXECUTIVE SUMMARY Our model is both strategic and comprehensive. Whereas most firms stop after the research and analysis phase, we go well beyond, adding more expertise and value. The current economic environment has taken its toll on cities throughout the country, many of whom rely on volatile retail sales taxes as a primary source of revenue. Basic community services and quality of life depend heavily on a city's ability to broaden the sources of public revenue. This often requires the city to recruit additional retailers, identify local entrepreneurial opportunities, or assist existing businesses in better understanding their potential through detailed market analysis. To accomplish this, cities today need a plan to address their retail recruitment initiatives. In many instances, city economic development efforts turn to retail consultants to address these issues, only to be left with research reports, a list of retailers, and limited guidance on the actual process of recruiting prospects to their community. Retail Strategies was formed to help cities take a comprehensive approach to retail recruitment. We go beyond research, recognizing the need for our clients to have a partner involved in the execution of a specific Retail Recruitment Strategy. DIncrementat ° „ 07 m - tax revenue, new • • jobs and positive 'h economic impact 07 Incremental t°goads and services impact community quality oflife- Your City ` services anti De,,d t /��,1�yUy1 125t.. .x G >ut analysis at M r s #- r -€ 41cmimpxksga N1911L�ili. [ nSh through °roam $. IN burn et4804Insio' adintreptertidrigir 3 Azik COMPANY BACKGROUND & EXPERIENCE Founded in 2011 with headquarters in Birmingham, Alabama, Retail Strategies, LLC grew out of the need for cities to become more active in the recruitment of retail to their markets. Most cities do not possess the internal resources, relationships, credibility and experience necessary in order to successfully grow their retail base and Retail Strategies becomes an extension of the city team, laser- focused on bringing new retail and restaurant concepts into markets. The firm is currently serving nearly 100 client communities in 18 states. Our business model is highly scalable and the firm is well capitalized which enables us to add staff and resources as the business grows. Retail Strategies, LLC employs 28 staff members across several disciplines: business development, research, account management, finance and administrative support personnel. Our three partners (Robert Jolly, Mead Silsbee and Chuck Branch) have decades of experience in research and all aspects retail estate including project leasing and brokerage, development, property management, and incentives consulting. In addition to our home office is in Birmingham, AL we operate two regional offices in New Orleans and Fort Worth. There are two senior level executives in the Fort Worth office with a combined 22 years of experience in managing similar municipal engagements. We also will open a new office in early Q2 2015 in New York City. The principal project manager will be Matthew Petro. Matthew will be supported by a firm partner, research associate, account manager, and a team of retail recruitment specialists throughout the life of the Ocoee, FL engagement. Detailed team member biographies are below: 4 OUR TEAM MATTHEW PETRO I PRIMARY - t .,......—„r. ACCOUNT EXECUTIVE x.- . - Matthew is a member of Retail Strategies team assisting in the research and retail recruitment efforts for "*".- multiple municipal clients throughout the country. He specializes in the execution of the strategic retail _ a - recruitment plan, focusing on the identification of companies to fill the product and service gaps within each city's trade area. Matthew graduated from the University of Alabama with a bachelor's degree in Marketing and a specialization in Sales and Management. Ad -- LAUREN TURRIGLIO 1 PRIMARY CLIENT MANAGER a " le 111 ;iii Lauren joined Retail Strategies in 2014 with more than a decade of experience in marketing, events, and •ti.. 4 non- profit business management. She is a client manager for multiple municipalities throughout the country facilitating the recruitment of retail for her clients. t A native of Marietta, Georgia, Lauren now lives in Birmingham. She moved to Alabama in 2004 to begin her career after graduating from the University of Georgia with a bachelor's degree in Consumer Journalism with a concentration in Advertising. « .. CLAY CRAFT 1 PRIMARY A ' RETAIL RECRUITMENT COORDINATOR 1l '. Clay specializes in retail recruitment and focuses on the identification of companies to fill the product and 1 service gaps within each city's trade area. t Clay graduated from Auburn University in 2010 with a Masters of Landscape Architecture. Clay and his wife Rachel moved to Birmingham in 2012. In his free time Clay enjoys scuba diving, mountain biking and being on the lake. WADE ROBINETT 1 PRIMARY � '; `� W. , EXECUTIVE VICE PRESIDENT a Wade will lead Retail Strategies execution of our clients' strategic plan and recruitment strategy as he ip , oversees the team of Client Managers and Retail Recruiters engaged in each client city. ,,,,:- * _ joining St, Wade spent twelve years at Colonial Properties Trust, a publicly RE IT Pri or , where he specialized in new development project leasing. He was involved in all aspects related t ne w develop ments Retail including egies site plan design, tenant strategy and leasing execution. Wade's project lea sing experience has resulted tra in developing working relationships with a network of national brokers, developers and retailers. His experience also included ground up development and mixed used projects that incorporated retail, office and residential. In addition, Wade managed the leasing team for 20 open air centers totaling over five million square feet in Texas, Tennessee, Florida, North Carolina, Alabama, and Georgia. He handled all communication with the asset managers and was responsible for overseeing all deal making. Wade's first ten years in the commercial real estate industry began at Colliers Keenan in South Carolina where he leased distressed shopping centers throughout the Southeast. 5 .. ,, " ROBERT JOLLY PRINCIPAL fri 1 Robert jolly co- founded Retail Strategies in 2011 and since then has overseen development of numerous retail projects and has assisted some of the most well -known tenants in the United States with their expansion into new _ markets throughout the Southeast. v Robert brings years of experience with previous sales and management positions at Eason, Graham, and Sandner, Inc. and Black and Decker Corporation. He was the Birmingham Commercial Rookie of the Year in 1998, named one of the "Top 40 Under 40" in 2004, and "Who's Who of Commercial Real Estate" in 2005 and 2010. Robert graduated from the University of Alabama majoring in marketing and English. He is a member of ICSC, a life member of the Birmingham Association of Realtors "Million Dollar Sales Club" and in 2008 earned the coveted Certified Commercial Investment Member (CCIM) designation from the Commercial Real Estate Investment Institute. Robert holds a broker's license in Alabama, Mississippi, Georgia, Florida, Tennessee, Louisiana, South Carolina and Oklahoma. Itair .. ; CHUCK BRANCH - _ . .,„ PRINCIPAL t ill WW1 f ' Chuck Branch is the Chief Executive Officer of Decision Data Resources, LLC and co- founded Retail Strategies in INN ,,,,� _ 201 1 . Chuck has spent the past ten years managing the development and implementation of large data and web - .. _ based GIS projects. t His background includes consulting, project management and j g product implementation. Chuck is a graduate of the University of Alabama with a bachelor's degree in accounting and marketing. He is a member of the International Council of Shopping Centers, a Board and Executive Committee member of the Mountain Brook Sports Corporation, a past board member of the University of Alabama Alumni Association and a past board member of the Mountain Brook Chamber of Commerce. ' MEAD SILSBEE, III i, PRINCIPAL t SIMS Mead Silsbee co- founded Retail Strategies in 2011 and brings over a decade of real estate experience to the company. Most recently Mead worked on the retail team at Eason, Graham, and Sandner, Inc. in Birmingham, Alabama. He previously held positions at Hamlet Homes and Intermountain Mortgage Company in Park City, Utah. Mead graduated from the Randolph -Macon College in Ashland, Virginia where he earned a bachelor's degree in history and economics. In 2008, he earned the coveted Certified Commercial Investment Member (CCIM) designation from the Commercial Real Estate Investment Institute and is a member of the International Council of Shopping Centers (ICSC). 6 mik Will '"' JOSEPH FACKEL SENIOR VICE PRESIDENT OF BUSINESS DEVELOPMENT '` J oe has been involved in Retail Consulting across the country for the HSU I 9 y past 11 years. Joe served as Senior Vice President at Buxton and managed hundreds of client engagements in that time with cities, economic development corporations and chambers of commerce. In his position at Retail Strategies, Joe will manage business development in the Southwest and Midwest, while overseeing the operation of the Retail Strategies Dallas office. Joe has been a featured presenter at regional, national and international conferences in the retail and municipal space including the National League of Cities, Texas Municipal League, International City /County Management Association, National Brownfields Conference and the International Downtown Association. - LACY BEASLEY 4 . VICE PRESIDENT OF BUSINESS DEVELOPMENT y . # Lacy serves as Vice President of Business Development. She has been involved in Retail Consulting across the Southeast for the past five years as the Municipality Consultant Director at The Shopping Center Group. Prior to her .,. #,::#]. f , # work with TSCG, Lacy was with the Dickson County Chamber of Commerce. 1t`j A graduate of Lipscomb University, she earned her double major in Marketing and Management. Lacy Beasley has served on the ICSC TN /KY Idea Exchange Committee, CCIM Economic Outlook Committee, and Economic Development Association of Alabama [EDAA] Retail Committee. She has spoken on retail trends and best practices in retail recruitment to the Tennessee Valley Authority, Alabama Certified Municipal Officials, Tennessee Economic Development Council, Tennessee League of Municipalities and other organizations. CHIP RODGERS *+vim VICE PRESIDENT OF BUSINESS DEVELOPMENT f With more than two decades of sales experience, Chip has worked with clients as diverse as the Federal Reserve r Bank, Raytheon, the City of Northlake, Texas, the Downtown Orlando Development Authority, Adventist Midwest, and Mission Health on solutions for their technical and strategic needs. Prior to joining Retail Strategies, Chip spent nearly 10 years with Buxton ultimately as a SVP in the sales group and was responsible for assisting retailers, municipalities, economic development organizations, and health care providers /systems to use analytics and SaaS in the development of growth strategies to include real estate planning, business recruitment, client /patient acquisition, and market optimization programs. Chip has been a featured speaker for the International Downtown Association, the International City /County Managers Association, and many state municipal league conferences. In 2009, and again in 2010, Chip was a featured speaker for new member orientation at RECon by the International Council of Shopping Centers, and also presented development workshops for the Virginia Municipal League, the Illinois League of Municipalities, and the Congress of Cities through the National League of Cities. 7 „ .` , JOE STRAUSS RETAIL RECRUITMENT COORDINATOR A i r Joe joined Retail Strategies in 2014 with a background in real estate. He specializes in retail recruitment and focuses on the identification of companies to fill the product and service gaps within each city's trade area. 1 I 6 lir Prior to joining Retail Strategies, Joe has been doing real estate since 2007 in Tuscaloosa, AL. Joe graduated from the University of Alabama with a bachelor's degree in Finance and a concentration in real estate. He was born and raised in Columbia, SC and in his spare time Joe enjoys going to the lake, playing golf, and making it back to Tuscaloosa to watch Alabama football. EMILY STEWART RETAIL RECRUITMENT COORDINATOR ? Emily joined Retail Strategies in 2014 with an extensive background in Real Estate. She specializes in Retail .' _''' Recruitment and focuses on the identification of companies to fill the product and service gaps within each city's trade area. Emily was born and raised in Dallas, Texas. She graduated from the University of Arizona in 2006 with a bachelor's degree in Regional Development. After college, she moved to New York City and worked for Lincoln Property Company. Since then, she has spent time in Dallas and Tuscaloosa where she specialized in Property Management and Leasing. She has over 8 years of experience in Real Estate. In her spare time, Emily enjoys running, playing tennis, and watching football. s , JORDAN WILLIAMS . atj iiir t RETAIL RECRUITMENT COORDINATOR .: All ewe . Jordan specializes in retail recruitment and focuses on the identification of companies to fill the product and service Wit*. gaps within each city's trade area. 1 . t Y Jordan graduated from the University of Alabama at Birmingham with a bachelor's degree in Economics and a concentration in analysis and policy. In his spare time Jordan enjoys Auburn football, golf, basketball, and visits to the farm with his fiance. BRAD SIEGAL It GENERAL COUNSEL Brad Siegal serves as General Counsel for Retail Strategies. Brad provides legal assistance and oversight as the firm ”` ) provides research, strategic planning, and retail recruitment services to municipal clients. UM . N Through his work with developers and municipalities, Brad has assisted and been involved with many city- assisted developments including public infrastructure assistance, municipal lease financing, and development agreement revenue sharing arrangements. Brad has been a practicing attorney for more than 23 years. He has represented major real estate clients, including investment funds and REIT's in their acquisitions, dispositions, and other commercial activities throughout the United States. He is an AV -Peer reviewed lawyer, a member of several "Best Of" listings, and involved in many real estate specific organizations such as the Attorneys and Executives in Commercial Real Estate (AECRE). Brad completed his undergraduate degree at The University of Alabama and received his law degree from Vanderbilt University Law School. He currently serves as the Immediate -Past President of the Levite Jewish Community Center and has served on numerous boards for other non - profit organizations throughout the city. 8 ® . TODD BECKER I lifi r RESTAURANT SPECIALIST f ' 4 ' ; Todd serves as Restaurant Specialist, providing restaurant research, strategic planning, and recruitment services for municipalities throughout the Southeast. e ... A Birmingham native, Todd brings over 20 years of experience to the company with focus on restaurant site selection and franchise growth. His experience includes positions as a multi -unit controller, entrepreneur, franchisee, and working with and for franchisors. Since 2007, Todd has owned Restaurant Solutions, LLC, where he continues to provide financial and operational management to restaurants across the Southeast. Todd has a bachelor's degree in accounting from Auburn University. He currently resides in Birmingham with his wife, Carrie, and two children. He attends Church of the Highlands. In his free time, he enjoys spending time with his wife and children, playing golf, and fishing. .nr LANA NICHOLSON CONTROLLER � Lana joined Retail Strategies in 2011 as Controller. She is responsible for the accounting and operation of the day - w - to -day business of Retail Strategies. 3 « Previously, she served as an Accountant with Culotta, Scroggins, Hendricks & Gillespie, P.C. and brings with her several years of experience in Public Accounting. Lana earned a Bachelor of Science degree in Accounting from University of Alabama at Birmingham in 2010 and is a Certified Public Accountant. •.! -- AMANDA BESHEARS t DIRECTOR OF MARKETING ,. - - Amanda Beshears is the Director of Marketing for Retail Strategies where she specializes in GIS mapping, market w research, market development plans, site submittal marketing p p g packages, project coordination, event management, and team operations. Prior to joining the Retail Strategies team, she gained her experience in Retail Real Estate with The Shopping Center Group where she specialized in Marketing, GIS, and Divisional Office Management. Amanda has 7 years of experience in site selection for over 50 of the largest retailers and restaurants in the United States. She has created site submittal marketing packages for corporate retail real estate committees while being involved in assisting hundreds of retailer site selection decisions. A native of Destin, Florida, Amanda and her husband Josh now reside in Birmingham. She moved to Birmingham to begin her career after obtaining a Bachelor of Arts degree in Psychology from Auburn University in 2006. -"` LAURA MARINOS RESEARCH COORDINATOR IF ` . `} imigh o. aming ., ,K As the Research Coordinator at Retail Strategies, Laura is responsible for all research and market analysis. Laura's primary responsibilities are creating marketing materials, maps, aerials and demographic reports. Laura also assists in database management, client communication, advanced research and the organization of all digital media. Laura graduated from the University of Alabama at Birmingham in 2011 and earned a Bachelor of Science in Marketing. Laura is originally from Tuscaloosa, Alabama but moved to Birmingham in 2007. 9 ,. e .:: i FORD FITTS RESEARCH ANALYST - 111111111111111 Mt ii k Ford is a member of the Retail Strategies team assisting in the research and retail recruitment efforts for municipal 4 " clients. ✓ He works with business developers and client managers on creating trade areas and research reports for their clients. He brings research experience from working for a strategic advocacy firm in Washington D.C. that served political campaigns, non - profit organizations and corporate clients. Ford graduated from the University of Alabama with a bachelor's degree in History. JACKIE BELL A a RESEARCH AND MARKETING ASSISTANT 0 ON Jackie Bell is the Research and Marketing Assistant for Retail Strategies. Jackie's primary responsibilities are toe ir creating strategic plans, GIS mapping projects, and implementing social media concepts. Jackie earned a degree in Public Relations and Computer Science from the University of Alabama. For a full list of our team members and their bio please visit: http: / /www.retailstrategies.com /about -us /our -team/ 10 NATIONAL FO TPRI NT RETAIL STRATEGIES WORKS WITH OVER 100 CITIES IN 17 STATES. M I* 0 lift 0 o ),. 0 Q 0 0 # y. i i i *, 0 .. 0 0 • Q • 6/ E3 ° �. • t 'Retail Strategies has been successful in the mt.-Twit/went of a diverse "nix of cariirvsnial entities o as to orate jabs for arra residents, reduce the local unemployment went rate, grow the tax base aid ensure Walker- County and the City o f jasper a more stable economic base. J just wanted to tbarsk Retail Strategies for getting involved with They were nght on target analyzing leakage and our went eirtvlopnient issues in Spring Hill h looks lake see ' V' gat senacf/business gaps in our area,' everything tvrked out and the deal is moving forowni. Linda Lewis - president Brian D. Plus Chamber of Commerce of Walker County Triad Commercial Prcpertie.s, LLC Lai.% along with her group at Retail Strntegies, have been eAtrrraely helpful providing all thr necessary information we've needed to waake our derision to locate in Hohenaald. 77V. Retail Strategies is a great outlet of i nforraatias for any retailer considering a market that they ra presets t, Thanks Retail Strategies for all your help! * Tiffany Kilpatrick - Peal Estate Manager Hibbett Sports 11 SCOPE OF SERVICES PROJECT APPROACH The project will be overseen by the Principals of Retail Strategies, the Executive Vice President, Wade Robinette and the Client Manager for the territory, Lauren Turriglio with support from research manager and retail recruitment staff. This combination of the Retail Strategies' team, utilizing each team member's individual skill set, will create the synergy needed to develop successful retail recruitment in Ocoee, FL. The City of Ocoee, FL will be asked to provide the following: • A project lead to provide information and updates on our progress as well as disseminate information to local stakeholders prior to the research phase of the project. • A point person to access BaseCamp where the research, analysis, marketing materials, and strategic plan are stored. • Images and information to be used on the marketing materials • Provide contacts to property owners from property that is identified as a "Key Site" for retail /shopping center development • Provide traffic counts for intersections and streets RESEARCH: QUANTITATIVE AND IN— MARKET ANALYSIS Our research solutions are not a "one size fits all" or pre- formatted by an industry standard radius or drive -time area. Each city, community, or retail trade area requires unique analysis based on numerous factors including natural boundary areas, current retail tenant mix, travel times, radius areas and existing sites /buildings. Our research focuses on identifying the data points that are most likely to influence the site location decisions of retailers. Once these data points are determined - we provide thematic maps, aerial photos, asset maps, and customized research reports by retail concept. Retail Strategies primary data resources include: a. Conduct and Deliver Market Research to Include: Timeline - Begins Day 1 and initial research is concluded prior to Strategic Plan delivery. Research updates, site specific research and on- demand research continue throughout the engagement. • Identify Ocoee, FL Retail Trade Areas using political boundaries, drive times and radii and custom boundary geographies • Perform Market & Retail GAP Analysis for each trade area (Leakage and Surplus) 12 m.� to . • Provide Consumer Attitude and Behavior Analysis • Conduct Retail Peer Market Analysis • Competition analysis between Ocoee, FL trade area(s) and surrounding competitive communities • Cannibalization Analysis (Distance Tolerance) for all recommended retail prospects between nearest existing locations and Ocoee, FL • Tapestry Lifestyles - Psychographic Profile of Trade Area / Market Segmentation Analysis • Thematic Mapping and Aerial Imagery by trade area • Retail Competitor Mapping /Analysis • Market Maximization Summary and Strategic Leasing Plan • Analysis of future retail space requirements in relation to the retail market analysis, the market's growth potential and trends in the retail industry • Identification of Retail Prospects to be targeted for recruitment • Retailer Recruitment and Execution of the Retail Strategic Plan • Updates on Retail Industry Trends • Custom On- Demand Demographic Research - Historical, Current, and Projected Demographics - to include market trade areas by radius /drive -time, and custom trade areas associated with Ocoee, FL b. In- Market Assessment of Real Estate Assets Timeline - Market visit is scheduled on Day 1 of the project and completed no later than 90 days of engagement. • Identify /Evaluate /Catalog Priority Commercial Properties for Development, Re- development and higher and best use opportunities • Identification of Priority Business Categories for Recruitment and /or Local Expansion • Perform Competitive Analysis of Existing Shopping Centers and retail corridors c. Project Management through BaseCamp Timeline - Basecamp account is established on Day 1 of the project and primary contacts receive instructions on setting login credentials and BASIC Training in order to upload information requested by Retail Strategies. Research Reports will be made available through Basecamp as initial research is completed. Retail Strategies uses BaseCamp as our document and project management solution to provide access to all project deliverables and real time updates to the appropriate community contacts. 13 ,_, ., ®, Basecamp is a two way project management solution allowing our clients the ability to upload information to the Retail Strategies team, set alerts, create to do lists, and much more. Retail Strategies also provides all pro- active recruiting updates to our clients through their Basecamp account. The Client Manager for the Ocoee, FL engagement will also upload any on demand research requests and updates of conversations with local property owners, commercial realtors and developers. All users designated by Ocoee, FL will receive Basecamp training from Retail Strategies staff through a web meeting. DEVELOPMENT OF RETAIL RECRUITMENT STRATEGIC PLAN Timeline - Retail Recruitment Strategic Plan is completed and Delivered to Ocoee, FL following real estate market visit and also uploaded to client's BaseCamp account. P r o v i d e a R e c r u i t m e n t S t r a t e g y f o r N e w R e t a i l and R e s t a u r a n t C o m p a n i e s - Retail Strategies w i l l develop a Strategic Retail Recruitment plan which will be a summary of the primary retail gaps inclusive of the key retail and restaurant concepts to be pursued with an overview of each retailer relative to size, economics, etc. The Strategic Plan will identify both short -term and long -term recruitment objectives and goals. Provide Identification and Recommendation ofRetailProspects - Retail Strategies will develop a Retail Prospect List which will include retail prospects targeted for recruitment to Ocoee, FL. This list of retailers is based on the initial research and analysis - both quantitative and in- market - done on behalf of the City of Ocoee, FL. The Retail Prospect List is a dynamic document which is continuously updated based on real time conversations with both retailers and developers. As we represent Ocoee, FL nationally, present opportunities in Ocoee, FL to retailers and developers, and learn of newly announced retail expansion plans and concepts, the prospect list will be updated accordingly. Recommendations for Site Locations for Retail /Restaurant Companies - Retail Strategies, LLC will work with the city to prioritize commercial properties that may be suitable sites to present to prospective new retailers. This will include maps, marked aerials, and all pertinent contact and site specific information relative to each site. Develop Marketing Materials - Retail Strategies will develop marketing materials on the client's behalf to market the community to retailers, developers, etc. These marketing materials become one of the "tools" used to position Ocoee, FL as destination for new retail development. 14 EXECUTION OF CUSTOMIZED STRATEGIC RETAIL RECRUITMENT PLAN Timeline - Retail Strategies begins the Retail Recruitment Plan execution following presentation of Strategic Plan with initial focus on preparation for the ICSC Deal Making Conference in Las Vegas. Pro - Active recruitment continues for the length of the engagement. Retail Strategies will implement the Strategic Retail Recruitment Plan by establishing relationships and facilitating conversations with key leaders /stakeholders in the City of Ocoee, FL including property owners, developers, investors and real estate professionals along with prospective retail /restaurant companies in order to execute the Strategic Retail Recruitment Plan. In addition to facilitating relationships between key entities Retail Strategies will represent the City of Ocoee, FL on a National scale at Retail /Real Estate Conferences, including the International Council of Shopping Centers (ICSC) Global Real Estate Convention and regional Deal Making events, leveraging marketing materials, identifying sites for targeted retailers, and setting meetings with targeted retailers /developers to discuss opportunities within the City of Ocoee, FL. Retail Strategies will also update the Strategic Retail Recruitment Prospect List as we identify new and expanding /emerging retail /restaurant companies. The City of Ocoee, FL will be updated on our progress through their BaseCamp account and communication between Retail Strategies and the designated contact at the City of Ocoee, FL. Portfolio Review- A prime example of the creativity that drives Retail Strategies is our Portfolio Review program. Due to the number of engaged cities we work with, we have identified retailers and developers looking to aggressive expand their market presence regionally and nationally. We understand the parameters set by retailers when reviewing potential new locations. We have a roster of developers who are looking to replicate previous developments in similar communities across appropriate geographic regions. Retail Strategies meets with these retailers and developers in a variety of settings - corporately, regionally, at ICSC functions or in their offices - to position opportunities across our engaged city portfolio down to the specific sites meeting their criteria. Extensive analysis and preparation prior to the Portfolio Review allow meetings to focus on deal making in addition to exchanging information. Retailers and developers have told us that this is the most productive use of their time and their preferred way to discuss opportunities and negotiate deals. Call List and Recruitment Update - an ongoing tracking form to keep the identified city contacts updated relative to recruitment efforts and specific interaction with prospective retailers and developers interested in the Ocoee, FL retail trade area. Updates are posted to Basecamp and the appropriate contacts receive an email notification that an update has been added for their review. 15 E }� OPTIONAL SERVICES a. Incentives Consulting Retail development in today's market, while improving from the downturn which occurred in the 2008-2011 period, requires much cooperation from all parties involved. Many new retail development projects show how this mutual partnership between the retailers, developers and municipalities can result in WIN -WIN scenarios for all involved. Economic development partnerships between cities seeking retail, developers looking for new opportunities and retailers looking to grow in new markets which seemed a stretch in the past, are now happening thru this team effort. In the past, when development economics didn't seem to make sense, developers and retailers chose to move on to the next opportunity. However, success is now being realized in communities previously overlooked due to the creative and economically feasible alternatives municipalities can bring to the table. Today, we believe the municipality needs to have a "seat" at the table initially in all new or re- development projects in their community. By making the municipality a "partner" in the development discussion, opportunities for creative assistance to bridge economic gaps can become deal makers versus deal breakers. Each municipality in each state differs in the capability and method for providing assistance. Many development agreement alternatives exist to "bridge the gap" and deal with funding shortfalls to create successful developments. Some of these include Development Agreements in which the municipality uses funds from reserves or bond issues to assist with site infrastructure or similar improvements (from which sales or property tax increases are used as repayment along with alternatives for developer guaranty obligations), sales tax incentives (typically thru revenue sharing in some fashion with the developer or retailer) or joint developments in which the City develops city -owned property such as parking facilities or other public infrastructure to help mitigate shortfalls in development funds. Municipalities realize a positive return on investment by providing methods to create development in their communities - plus job growth, higher property taxes, a broader tenant mix and ultimately, additional tax revenues to fund quality of life projects throughout the community. Developers now have a better understanding of what options are available to turn previously economically difficult deals into new development projects. By creating a partnership with the municipality from the outset of a deal, more opportunities exist for new and exciting retail developments to occur. 16 (i b. Additional Property Marketing Materials As a part of our engagement Retail Strategies will develop marketing materials for the City of Ocoee, FL market including key development /redevelopment sites. In the event developers, property owners, and /or commercial realtors request similar marketing materials for their sites, Retail Strategies can create these collateral materials for a fee. 17 DATABASE AND SOFTWARE INFORMATION DATA ANALYSIS METHODOLOGY AND APPROACH Our research solutions are not a "one size fits all" or pre- formatted by an industry standard radius or drive -time area. Each city, neighborhood or retail trade area requires unique analysis based on numerous factors including natural boundary areas, current retail tenant mix, travel times, radius areas and existing sites /buildings. Our research focuses on identifying the data points that are most likely to influence the site location decisions of retailers. Once these data points are determined - we provide thematic maps, aerial photos, asset maps, and customized research reports by retail concept. PRIMARY DATA RESOURCES Census, AGS, and ESRI Demographics: By incorporating demographic data from multiple sources, DDR is able to better understand the population, income and retail spending shifts taking place in the current economic environment. Business Location Data: This location data is ideal for competitive analysis, understanding market opportunities and evaluating market dynamics. Sourced to D &B®, the world's most trusted source of sales and marketing solutions, all D &B information is powered by DUNSRightTM, D &B's Quality Process which gives you the insight you need to identify and target prospects. Consumer Expenditures: This data includes 18 reports and close to 1,000 variables that collectively cover almost 95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average household expenditures. Retail Potential: This new tabulation utilizes the Census of Retail Trade tables which cross - tabulates store type by merchandise line. The Consumer Expenditure data was aggregated to the merchandise line classification and then distributed to each of the major store types. Tapestry Psychographic Segmentation: Tapestry, an ESRI product, classifies US neighborhoods into 65 market segments based on socioeconomic and demographic factors, then consolidates them into LifeMode and Urbanization Groups. Additional Information and Sources for our Research: • Census data from 1 980 through 2010 (Census years), current year and 5 year projections. Data and reports are updated annually and across all identified retail trade areas for all client engagements. • Most of our data providers use similar methodologies for creating estimates and projections - which is then impacted by methodologies for aggregating that data across block groups up to trade area boundaries. • AGS demographics for current year and 5 year projections. 18 • ESRI demographics for current year and 5 year projections. • Claritas demographics for current year and 5 year projections. • We use the following additional datasets for segmentation analysis: o MOSAIC o Tapestry • MRI's Consumer Behavior and Attitude data. • Additional data from the Bureau of Economic Analysis, Census of Retail /Consumer Spending, and the Department of Labor. • Multiple sources for our GAP Analysis supplemented by business databases and our boots on the ground market research. • Crime stats directly from the FBI. • IPEDS for analysis of 2 year and 4 year education institutions when needed to better understand the demographics of college students in a given market /trade area. • We create geographies and maps down to areas as small as .5 mile radius or 1 minute travel times. • We create custom retail trade areas by aggregating geography boundaries or hand drawing polygons. • Our software solutions allow us to filter a retailer's locations to then match targeted sites within each engaged clients retail trade area(s). • We use Regus software to create aerials by city, retail trade area or development /redevelopment zones including locations of all existing retail. Regus also allows us to map identified development, redevelopment and higher and best use locations within targeted retail corridors. Conduct Market Research • Identify Ocoee, FL Retail Trade Areas Retail Strategies will identify the appropriate radius, drive time and custom trade areas based on feedback from key community contacts, analysis of peer communities and through our onsite market visits • Perform Market & Retail GAP Analysis Once the Retail Trade Areas are identified, we begin the process of performing detailed demographic research, GAP /leakage analysis across all retail categories and household level consumer expenditure reviews to use as part of our pro- active outreach to retailers. Our Custom Demographic Research includes Historical, Current, and Projected Demographics from multiple sources • Conduct Retail Peer Identification and Analysis 19 (0-, Retailers have a tendency to locate in similar communities and /or trade areas. By identifying communities similar to Ocoee, FL from a demographic and business scope, we can analyze those retailers who have shown a propensity to locate in these peer areas. • Provide Consumer Attitude and Behavior Analysis Our detailed consumer attitude and behavior data allows us to drill down to the consumer level and understand their preferences and likelihood to purchase products and services. Local retail businesses can use this data to better understand the product and service mix needed to grow their company and capture spending that may be leaving the immediate trade area • Identify /Evaluate /Catalog Available Commercial Properties and Development Opportunities Understanding the real estate options within the market for development, redevelopment and higher and best use allows the Retail Strategies team to position specific properties to retail prospects. Our licensed real estate professionals drive the market and retail corridors within Ocoee, FL to build a database of the available commercial properties • Tapestry Lifestyles - Psychographic Profile of Trade Area / Market Segmentation Analysis Retailers today know the psychographic profiles of their target consumer. Through Tapestry Lifestyles we are able to review 65 segmentation groups and match the consumer profile of Ocoee, FL shoppers to prospective retailers. This data can also be critical to retailers regarding the types of product and service offered once the location decision has been reached • Thematic Mapping and Aerial Imagery by trade area Data visualization allows retailers to identify and target areas for expansion /relocation and the consumers that match their customer profile 20 .._ n REPRESENTATION AT RETAIL INDUSTRY EVENTS Upon completion of the research assessment, our team then focuses on the primary benefit of our approach, implementation. Without a robust retail recruitment strategic plan, and the associated outreach to retailers and developers, even the best research is wasted. City Staff and Elected Officials have many demands on their time and talents creating obstacles to truly dedicating themselves to retail recruitment, while Retail Strategies will become an extension to your staff providing the focus, expertise, and relationships necessary to develop and execute a successful recruitment process. Once the retail recruitment strategic plan has been adopted, Retail Strategies puts its years of retail real estate experience - and a national network of retail, restaurant and developer contacts - to work on your behalf. Retail recruitment is a commercial real estate activity and, as such, requires all of the aforementioned elements in order to yield results. Retail Strategies will embark upon a sustained, aggressive recruitment campaign on behalf of Ocoee, FL. We become an extension of the staff that you don't have and are laser- focused on growing your retail base. In 201 3 Retail Strategies attended twenty -two (22) retail industry conferences and trade shows (International Council of Shopping Centers, Retail Live, Retailer One on One) each of which is an opportunity for us to position our client communities and the opportunities within each market respectively for retail growth. In 2014 Retail Strategies increased that number to more than thirty (30) to further represent and position our clients to expanding retailers and developers executing against each markets Strategic Recruitment Plan. In 201 5 our team will attend more than thirty (30) to further represent and position our clients to expanding retailers and developers executing against each markets Strategic retail Recruitment Plan. 21 JACKSONVILLE BEACH, NVILLE BEA Retail k °I Marketing Guide F11, Jacksonville Beach, Florida r - Duval County i "4.........e-At/4 -:-...- ' 6 ' •- S ,sufwv4i , fa)::,85i; 1 e $ . b is - - ...m....... k. . '...■ g ...„4. ..,.. _ 4 .- , . . ... I 4 17 0 -le- .7:4 7, t .:1 %4?-14SAPPA . ,,h. „_ - )‘, ,-..:,..1 , 7110i.‘teltt....;, ler ' • , k ' * it , iiigik* - 11 11 • c CO le --"- ti , li 1 li . . .. _ ft _ 4 if' -- ),' , . ' • , .„ '''..,- - 14k aft 7 41 ww ; - 1144 *i 'N,,, ' • •,t. ,.', :41,,, S 7 v , 4'"Af-,- 're - , - • -1, — 1 6 , • / Alf ' : ' ,', .4.A7AV',,te*A. --'1 , e--,.,4--•6,,i4-. -7 — •- - - • %,,, :elex16 ,•,.., ,., , ., , : s •r* t . ' 1. * ' - ' 4, 1• 1 ' 11, , , it, , ti '111140 i c s or IL e Beach ,4, r 0 v .0... 4 74 , Jr. ot .4. tit'OAC54 , .4.1 ,.. r., -- , ,.,Itl ‘ ,1 41 411 —M11111007,:s ' 4 .... ......... '1 ..... 1, t74 SV' Steven Lindorff ' ',if DIE 9.4.4.4.1AS i a 044 00.000.0. v ..'"•", If alindOrffeltgeehtnat 11 3rd :beet Nor+ Jacksore 5eocl 1, R 32250 0041 24 7 45221k4 ...,.... , rrclrorivrliebeech rsrg r....- ,,, ,..r.... DEMOGRAPHIC PROFILE Minute 10 Minute 15 Minute Drive Time Drive Time Drive Time - • 2013 Estomoted Population 16,771 71,412 161,337 Total Number of Employees 10,534 34,994 64,123 $58,455 $53,835 558,655 tettedtan HH Income - 13 367601 !205 209 4595 . airrnmsrlaam, AL 35233 205.3 tetzt Strolegrts , Lol.r.er - nr-Igito Cent Marager 1 T20 T 8th Sr...err 34 5t.tie 201 : 22 * t _ Market Highlights • Quick Facts , . air Jacksonville Beach Overview • Residents of Jod:sonvllk Beach, Florida fall into the Metropolitans Tapestry Segmentation (35.1 %). Residents 'A City within a City' — the largest of the four independent of Metropolitans communities prefer to live in older city municipalities within the corporate limits of Jocksonviilk, neighborhoods. Planning for the future, residents amen ' Florida. Home to the current estimated population of 24,713 •.. shares in investment funds contribute to IRA savings people. accounts, and hold large life insurance policies. These @F3e+ide &M.., a Er.eromic «d Bo.m... t'sinisir ,, 201.4 residents pursue an active, urbane lifestyle" They travel frequently for business and pleasure. They enjoy yoga, • Enjoy 3.8 miles of sandy beaches on the Atlantic Ocean and kayoldng, hiking/bockpaclong, and water and :now skiing., ' the pristine Pablo Creek segment of the Atlantic Intracoastal k � Waterway. . • Host of the internationally known (and free!) 'Springing the 15...... 1155 r..... •--- -. 5 w, D.61.1' • The current Median Household Income for Jacksonville Blues" festival. Beach, Florida is $53,835. The five -year projection . ` for Median Household Income in Jacksonville Beach is '' • i professional sporting events {NFL Jaguars, $66,910. This s is reprents an increase of 24.29%. • J '' Easy access to NASL Jacksonville Armada FC, AA Jacksonville Suns Baseball {, •'" premier golf venues {TPC Sawgrass *, Historic St. Augusfiine and u'" c "'' a''"t"i ' Fernandina Beach, and the myriad of entertainment offerings • TiallcCo �f4013) in Jocbonville. Hwy 90 38,000 VPD • " • The commercial center of the Jacksonville Beaches; and home 3rd " rret N _..sees_ 34,500 VPD • 1 to the Baptist Merkcal Center Beaches, our largest COMMERCIAL RETAIL SITES SITES ADDRESS FOR LEASE CONTACT 'PHONE • Sea Walk Village 1020 3rd St N 11,140 SF Janet Keister (904) 757 -4000 • Marsh Landing Plaza 950 Marsh Landing Pkwy 1,500 SF/ 6,000SF Sarah Baldwin (904) 731 -8806 • The Urbana 311 3rd St N 1,298 SF/ 1,708 SF Daniel Burkhardt (904) 806 -9977 • 730 Beach Boulevard 730 Beach Boulevard 1,939 SF/1,496 SF /1,500 SF Mark Farrell (904) 280 -4444 • Pablo Plaza 1822 3rd St S 14,000 SF David Laurie (904) 242 -2828 • 2050 3rd St. S. 2050 3rd St. S. 16,500 SF Kate Clifford (904) 242 -2828 • North Beach Plaza 1504 North 3rd St 1,020 SF Paul Meadows (904) 654 -4727 • North Beach Village 1585 3rd Street N 6,120 SF Sarah Baldwin (904) 731 -8806 GAP ANALYSIS Retail Trade Area Nursery & Garden Stares The Gap Analysis s a aummoprimary ry of the primary ■ $56,654,710 Automotive Ports Stores M spending Gape segmented by retail category. it = Clothing Stores ■$8,885,237 moat tual consumer expenditures wi1Fnn the Ciy's trade area and compares a to the ■ $30,277,406 potential retail revenue generated by retailers " III Hobby, Toy & Games Stores in the sane area. The difference between the ■ Pharmacy and Drug Stores $6,448,097 numbers nrbers reflects le Ne leakage*. ar degree to $26,077,330 which consumers trove/ anode the commun , for certain retail goods and services. The Gap Spotting Goods analysis a o useful tad to gouge resat supplf . Home Furnishing Stores $5,598,810 and demand within the comrnurity. $ 79,3/3,851 ww•.a.rro.••• Retail Strategies Lauren Tumglio I Gent Monier! 120 15th StreetSauth, Suite 201 l Birmingham, AL 35233 l 205.313.3676(P} 1205.209.4.595 lad 1 205.313.3677 in 23 0 (} a 4 .1"''' n 1 T Ir q 1 . 1 1 • 1 J - .1t ,. . _ � � . AP B.. ..�, .<... ?;41-'-''' . , . ' 1 r - i -• i 4 3 { • • i 1 4 I o? f TM i w 41.x'hah `? ai. If ttill•I4aa?s • ° ....._ yo •` X 6 ,.1.. ,,_ -`'' ' \ M '.. - ,-`,- 7 ,- Zr.:g° Ural 1576-r- - 7 ? - / : . 4 . . - \ • r ei a awn _ 1t1 yw NI PIP , .7.411. V +u. . •. "9 M1.*. JACKSONVILLE BEACH, FLORIDA Retail Major Retail & Restaurants 24 Engagement kJ Initial Engagement: Year 1 $50,000 • Research Quantitative and In- Market Assessment of Real Estate Assets • Access to BaseCamp • Development Retail Recruitment Strategic Plan o Recruitment Strategy for New Retail and Restaurant Companies o Provide Identification and Recommendation of Retail Prospects o Recommendation of Site Locations for Retail /Restaurant Concepts o Development of Marketing Materials o Call List and Recruitment Updates • Execution of Strategic Recruitment Plan o Working with local property owners, developers and real estate professionals in order to facilitate retail growth, including On Demand Research /Analysis o Outreach to retail prospects with continuous updating of Retail Prospect List o Representation at national and regional retail real estate conferences Pricing - Years 2 and 3 Renewals $30,000 per year Retail Strategies, for year two and three of the engagement, will provide updated research and continue on- demand research reports /analysis. • Updated quantitative research and on- demand research reports /analysis • Updating of Strategic Retail Recruitment Plan • Updating of Retail Prospect List • Representation at national and regional retail real estate conferences Pricing - Years 4 and Beyond S30,000 per year Retail Strategies, for years four and beyond, will provide updated research and continue on- demand research reports /analysis. • Updated quantitative research and on- demand research reports /analysis • Updating of Strategic Retail Recruitment Plan • Updating of Retail Prospect List • Representation at national and regional retail real estate conferences 25 lJ ko Reta STRATEGIES RETAIL STRATEGIES PROPOSAL TO: CITY OF OCOEE, FL RETAIL MARKET ANALYSIS PRICING VALID UNTIL: MAY 1, 2015 PREPARED BY MATTHEW PETRO ACCOUNT EXECUTIVE STRICTLY PRIVATE RETAIL STRATEGIES, LLC BIRMINGHAM, AL AND CONFIDENTIAL 26